Research On E-Commerce Development Of Characteristic Agricultural Products In Shanxi Province

With the rapid growth of the economy,the general improvement of people's living standards,and the economic conditions of producing characteristic agricultural products,the purchase of characteristic agricultural products has become a popular trend of mass consumption.As the birthplace and high-yield area of agricultural products,Shanxi Province first provided sufficient supply for the production of featured agricultural products.The number of demanders and potential consumers of specialty agricultural products was huge,and it also provided a promising consumer market for featured agricultural products.However,due to the serious imbalance of supply and demand at this stage,this innate advantage cannot fully play its role and hinder the development of characteristic agricultural products.However,the emergence of the Internet and the development of e-commerce have brought new opportunities to the balanced development of the characteristic agricultural products market.Shanxi Province is not only a large coal province,but also a large agricultural province.The production of native agricultural products is rich and the quality is unique.For example,Jixian apple,Jixian potato,Qingxu grape,Hengshan Huangqi,Changzhi Codonopsis,Pingyao beef,Laochen vinegar,Zhangzhou millet And walnuts and red dates.In the context of increasing consumer concern about food safety,these non-polluting,high-quality specialty agricultural products are more rarityand special value.At present,these high value-added specialty agricultural products are still in the region of self-production or self-sale,or are distributed by the regional agricultural cooperatives and deep processing enterprises to the provincial market.The product value is not fully reflected due to the imperfect distribution channels.With the advent of the Internet era,e-commerce has also prospered.Through e-commerce,it can provide extensive and high-frequency consumer contact for Shanxi's specialty agricultural products,expand sales areas,and enhance product value.Many companies are gradually starting the e-commerce situation to build a new marketing model.This paper studies the development of e-commerce of characteristic agricultural products in Shanxi Province.It aims to systematically apply the relevant knowledge and theory of marketing,management and economics to the practice of applying the e-commerce model of characteristic agricultural products in Shanxi.A method or path suitable for developing e-commerce of agricultural products and selecting an e-commerce model for agricultural products under the current economic and social conditions in Shanxi.Based on the e-commerce point of characteristic agricultural products,this paper analyzes the development status of e-commerce of characteristic agricultural products in Shanxi Province according to SWOT analysis method,comprehensively considers the external environment and current situation of the current development of agricultural products e-commerce in this province,and finds the current problems.Put forward their own views and solutions to guide the agricultural product operation enterprises to choose the innovative agricultural products e-commerce model,promote the agricultural products e-commerce and the sustainable development of the agricultural industry.