Research On The Marketing Strategy Of E-commerce Platform Of China Construction Bank

With the rapid development of e-commerce market,caused no small impact on the traditional banking business,the major banks deeply realize the internal and external pressure,faced with shrinking deposits,the loss of business situation,the Construction Bank China another way to go is not the same way,based on the traditional banking business,began to get involved in the field of finance,develop good financial business,an e-commerce platform,can satisfy the customer related business,online consumer loans and other channels.The platform uses the advantages of sufficient funds of Construction Bank,fully embodies the innovative ideas of Internet plus finance,and combines the advantages of logistics,transportation,warehousing and other aspects,is a comprehensive e-commerce platform.In the development process of the "good financial business platform,has encountered a variety of problems,for example,in the current rapid development of e-commerce today,how to make the platform is not mature e-commerce platform to occupy,how will the traditional construction bank China financial services better in this platform,give full play to that makes the platform more competitive in the market,how to promote the Construction Bank Chinese platform on the platform and how to promote the Construction Bank Chinese,which plays a role of mutual benefit and common development,worth our consideration.This study links through the good financial business industry chain are analyzed in detail,and combined with the front office processes Department interviews,analysis and in the e-commerce market and the mature of the leader and other development banks interbank business platform,by using SWOT matrix analysis method,the good financial conditions and existing in the development of the business of the unfavorable situation,opportunities and threats facing four aspects were summarized,combining with our country electronic commerce bank now,on the platform of existing problems are analyzed,and put forward the methods and strategies for further optimization,the promotion of good financial business development platform.The main achievements in the banking industry is vigorously involved in the Internet today,put forward how to use their own advantages to better share a share in the e-commerce market,imminent transformation of the traditional banking business,the use of the Internet into the financial and non-financial services,make good financial business platform more competitive advantage,can to attract more fans,get more profit.