Research On The Marketing Strategy Of Natural Color In GY Company

In recent years,the natural color market has developed rapidly and the market competition is becoming more and more fierce.In order to survive and develop,the domestic production enterprises have taken various measures to preempt the competitors' market.GY company is facing enormous challenges.The article first analyzes the current situation of the natural color market at the present stage in China and expounds the characteristics of the market development and the existing difficulties and challenges.Through analyzing the disadvantages of GY company and combined with the current marketing level and marketing environment of GY company,the SWOT matrix analysis method is used to analyzed the market competition situation that GY company faces.In addition,it is pointed out that with the increasing of people's living standard and people's concerns on health,the use of natural color is bound to be the mainstream trend.Therefore,GY company not only should make efforts to expand the international market,but also should focus on the development of the domestic application filed.In addition to adjusting product strategies and marketing strategies,GY company also need to further segment the market and explore potential sales approach.Besides,this article describes the marketing measures that GY company need to take to further maintain its market competitiveness.First of all,GY company must reform and innovate the existing marketing strategies,and any contact point with any customer needs to be paid enough attention.It also intimates knowledge of customer's product trends and constantly make investigations to obtain the customer satisfaction.Secondly,GY company should make efforts to improve the quality of products to obtain more customers and constantly develop new products.Based on the good brand effect and service quality,the GY company should set up different levels of customer standards for different levels of customers.Thirdly,GY company should select the the appropriate media according to its own characteristics and adopt the most suitable publicity approach to intensify the publicity of GY company and expand its market popularity.Finally,adopting the model of whole network sales,GY company should gradually improve the marketing structure and maximize the marketing approaches with the help of new sales methods.