Research On The Development Of Tourist Souvenirs Based On The Yellow River Culture

Tourist souvenirs play an important role in developing tourism,increasing tourism revenue and shaping the image of tourist destinations.However,inconsistent with its status,while the current tourism industry is booming and tourism revenue is constantly increasing,tourist souvenirs have increasingly become a short board for the development of tourism and tourism shopping,which has seriously affected the economic benefits of tourist destinations as well as Long-term development of tourism.The lack of regional features is a main reason for the homogenization of tourist souvenirs,and the integration of regional cultural elements into the design and development of tourist souvenirs is the inevitable choice to change this phenomenon.This paper analyzes the concept and characteristics of regional culture,studies the local manifestations of the essential features of tourist souvenirs,explores the growing trend of tourist souvenirs,and points out that the regional culture element combined with local features of the souvenirs can meet the needs of the development of tourism and tourism souvenir market.Then taking the Yellow River culture and Lanzhou tourist souvenirs as an example,this paper discusses the connotation of the Yellow River culture,how to extract the Yellow River cultural elements,analyzes the regional cultural characteristics of some Lanzhou tourist souvenirs on sale,concludes the existing problems of Lanzhou Tourism Souvenir,puts forward the corresponding countermeasures and suggestions,provides an idea for the design and development of Lanzhou tourist souvenirs with the Yellow River cultural characteristics.