Case Study On The New Credit Relationship And Credit Management In Ali Microfinance

Credit is essentially a kind of creditor-debtor relationship,which mainly manifests itself as a lending relationship.Small and medium-sized enterprises are very important for our national economy.However,due to their small scale,inadequate financial systems,and weak capabilities of information disclosure,they lack the necessary mortgages and collaterals,which cause serious information asymmetries between financial institutions and small and medium-sized enterprises.Financial institutions cannot accurately assess the creditworthiness of small and medium-sized enterprises.Therefore,small and medium-sized enterprises under the traditional financial credit relationship generally face financing difficulties.In recent years,As for small and medium-sized enterprises,the development of Internet finance has opened up new horizons and provided new ideas.The emergence and development of technologies such as big data?cloud computing and blockchain rapidly led to the emergence of small loans to third parties Payment,P2P,crowdfunding and other Internet financial models.Small and medium-sized enterprise financing is no longer relying solely on the traditional credit relations of"commercial banks + small and medium-sized micro-enterprises" but on the basis of Internet finance such as "e-commerce platform + small and medium-sized enterprises," "commercial banks + third parties Payment platform + small and medium-sized enterprises"," commercial banks +third-party logistics platform + small and medium-sized enterprises" and other new credit relations.The establishment of the Internet financial system has created a modern commercial civilization,and constructed a new financial credit system so that a new credit relationship can be established between borrowings and loans so that the loan relationship can be realized without leaving the home.Finally,this paper proposes policy suggestions on how to strengthen credit management from e-commerce platform,small and medium-sized enterprise and national level.This article introduces the background firstly,significance and theoretical basis of the new credit relationship of Ali Micro-finance;On the basis of expounding the related concepts and theories of credit relations,from the perspective of the new credit relationship,three financing models of internet finance are analyzed.They are:"commercial bank + third party logistics platform + small and medium-sized enterprises" of logistics finance,Jingdong Finance"?"bank + third-party e-commerce platform + small and medium-sized enterprises" and Ali micro-finance "commercial e-commerce platform + small and medium-sized enterprises",among them,Ali Micro-finance as a typical representative of the new credit relationship under the Internet financial model.Using the case analysis method to study how the "e-commerce platform + small and medium-sized enterprises" solves the financial problem for small and medium-sized enterprises,as well as the risk control system and management model different from traditional credit relations.Then,the comparative analysis method was used to compare and study the credit relationships in the traditional financial model and Jingdong financial model,and the characteristics and advantages of the new credit relationship of Ali micro-financial model were summarized.Finally,the paper concludes that the credit relationship of Ali micro-finance "e-commerce platform + small and medium-sized enterprises" model has platform advantages and information advantages,uses the closed-loop characteristics of the platform to obtain comprehensive information,and establishes user credit rating mechanisms and credit information systems to reduce information asymmetry;At the same time,with the help of big data technology analysis,the entire loan process is managed riskily,achieving high-efficiency lending with low-cost and low-risk,and getting rid of the over-consumption of corporate financial statements,mortgages,and guarantees in traditional credit relationships.Finally,this paper proposes policy suggestions on how to strengthen.credit management from e-commerce platform,small and medium-sized enterprises and national level.