Research On The Development Model Of Internet Banking In China

The progress of mobile communication technology has promoted the birth of Internet banking.China's Internet banks have achieved breakthroughs in thirty years.The introduction of the concept of financial reform of "country ten" and "Internet Plus" has injected Internet finance into new propellers.The advancement of mobile communication technology,the emergence of the concept of "cloud" and the processing and integration of big data have also accelerated the penetration and integration of Internet and traditional finance.Internet banking is a new type of business that is constantly being upgraded and created by the financial system,and it is also the most dynamic model of development.It can not only subvert and create a brand new banking system,but also promote a more complete and flexible service modeI.At the end of 2014,WeBank was formally established by Tencent,which opened the curtain for China's development of Internet banking.On May 27,2015,the e-commerce giant Alibaba launched the MYBank.On December 28,2016,XWBank officially operated.Although China's purely Internet-operated banks is still in the stage of trial and exploration,they have truly created a pure Internet-based banking structure.In this paper,through the use of documentation method,case studies,SWOT and other methods,a large number of documents have been sorted out firstly,and the concept,characteristics and related theories of Internet banking have been elaborated quantitatively and qualitatively.Next,it introduces on the development process and operation status of three Internet banks in China,and studies their different positioning and competitive advantages.Then the SWOT method is used to study China's entire Internet banking system,including not only the internal competitive advantages and disadvantages factors,but also the external environmental opportunities and threats factors.Finally,it provides relative reasonable suggestions on how to solve some existing problems and to promote its healthy and stable development.Through the comprehensive discussion of the three Internet banks in China,this paper combines the analysis of one example with the macro analysis of the industry.It produces more accurate conclusions based on the latest data and development status.The SWOT method can systematically analyze the entire pure Internet-operated bank and have a holistic and innovative view.Of course,this paper still needs to be perfected.Because China's Internet banking has a short operating time and business data is more private,the disclosure data of company's annual report is also very limited,the conclusion lacks a certain empirical validity.