The Research On Development Of Rural Tourism In Chashan Town

Cha Shan Ao Zhen Zhuhui District of Hengyang city as the first batch of Hunan ten beautiful towns,in the construction and development of ecological civilization,and always will be in the first place,the development of rural tourism in good shape.However,in the background of the current global tourism,rural tourism between the increasingly fierce competition,the cha Shan Ao town's tourism resource and market demand further explore the combination of Cha Shan Ao Zhen rural tourism development countermeasure,is very worthy of study.Based on the consumer behavior theory,experience economy theory,industrial integration theory,starting from the analysis of the reality of rural tourism development of Ao Zhen Cha Shan,the tourist market of Cha Shan Ao Zhen by questionnaire survey with market research,collect consumer demographic variables,information sources and consumer preferences consumer satisfaction data.With SWOT analysis,a comprehensive study and analysis of Cha Shan Ao Zhen rural tourism development overall situation,pointed out the advantages of the development of Cha Shan Ao town tourism including tourism resources,infrastructure advantages,green environmental advantages,convenient transportation advantages,stable source advantages;disadvantages include tourism radiation area is narrow,the form of a single project,tourism development scenic spots balanced,tourism facilities are not perfect,deputy tourism products rich enough;development opportunities including the tourism environment,the stable development of rural tourism has become a new trend;development challenges include the construction of rural tourism development,blindly homogenization phenomenon is obvious.Learn from the experience of rural tourism at home and abroad,put forward Cha Shan Ao Zhen rural tourism development countermeasures,including differences in resource development,highlighting the characteristics based on global tourism,tea;design of tourist route;traffic planning layout,improve infrastructure;strengthen propaganda,build brand benefits etc.