A Study Of The Rural Tourism Development In ShiWei Town

With the improvement of people’s living standard,nowadays the tourism demands become diversified.And the noiseand congestion,the fog haze,the food safety problem and others in the city become a trigger to make people who live in the reinforced concrete forest yearn for a secluded life in the countryside to relax their minds.Since the 1980 s,domestic rural tourism began to become bettter after the rise of “farmhouse tourism” in Chengdu city and the folk customs village in Beijing city.And Central Document Number One has focused on the Three Rural Issues(the issues of agriculture,rural areas and farmers)and rural tourism from 2004 to present.Because the rural tourism has positive effects in economy,industry,employment,environment and infrastructure,it has been seen as an important role and a core power to solve Three Rural Issues,to build beautiful villages,to implement national strategy for new-type urbanization and poverty alleviation etc.Under the opportunity of the great demands for tourism and the national good policy,the rural area starts to improve the localfacilities and environment for tourism,to build tourism products,which makes the rural tourism sweep quickly the country.This thesis finds that the rural tourism development in Shiwei town has limitations in tourism facilities,tourism products,tourism management mode,tourism environmental protection,government planning and supervision and tourism marketing by making a field investigation of the tourism supply and demand in Shiwei town.Furthermore this thesis proposes a feasible solution and provides a theoretical direction in order to make the rural tourism development in Shiwei town a scientific,healthy,rapid and sustainabledevelopment.The main body of this thesis is organized in three parts as follows:The first part is a basic study of rural tourism in Shiwei town.It includes the research background and significance,the current studies on rural tourism at home and abroad,the research theory and method and the research content and framework.The second part analyzes current situation of supply and demand in the rural tourism market in Shiwei town.This part consists of chapter two and chapter three.Chapter Two analyzes the current situation of supply in the rural tourism market in Shiwei town from three aspects of tourism resource environment,tourism resources reservation and tourism infrastructure and supplementary service facilities.Chapter Three concludes the current situation of demand in the rural tourism market in Shiwei town by a statistical analysis of the rural tourist structural characteristic and their consumption behavior characteristic and their degree of satisfaction though a field questionnaire.The third part studies the limitation and the development strategy of the rural tourism development in Shiwei town.This part contains chapter four and chapter five.Based on the analysis of the current situation of supply and demand in the rural tourism market in Shiwei town,Chapter Four points out its deficiency from six aspects including the backward tourism facilities,unitary tourism product structure,the dated tourism management mode,the destructive tourism environment and the rural nature,the incomplete government tourism planning and the market supervision,and the insufficient tourism marketing.In Chapter Five,based on the experience of advanced rural tourism development at home and abroad,the thesis emphasizes the importance of the government leading role and proposes to enrich the tourism products structure,to implement the stakeholders’ cooperative management mode,to protect tourism environment and the rural nature,to create a quality brand and to conduct a tourism development strategy of regional cooperation.