Investigation And Analysis Of Consumer Satisfaction Of Rural Tourism In Lutun Town Of Bayuquan

In recent years,rural tourism has become a new highlight in tourism development and solving the problems of agriculture,rural areas and farmers.However,with the development of rural touism,it is also accompanied by fierce competition.Therefore,the competition for tourists and the maintenance of tourists’ return rate have become thetop priority of rural tourism development.Among them,tourist satisfaction is a key index reflecting the competitiveness of tourist destinations and has important research significance.Yingkou city is a hot tourism city,and rural tourism develops rapidly and is mainly distributed in lutun town area.Therefore,it is of great practical significance to analyze the consumer satisfaction in this area.Therefore,this article to yingkou city Ba Yu Quan Lu Tun town rural consumers as the research object,from the survey of customer satisfaction,analysis and study out the key factors that affect their satisfaction,puts forward some countermeasures to improve rural satisfaction,for the govern ment and operators to provide some Suggestions for business management,this paper is divided into five parts.The first part,introduction.This paper is mainly to introduce the topic basis of this paper,literature review,introduced mackerel circle Lu Tun town agriculture-related policies and development status,domestic and foreign academic research results as well as the purpose and significance of this paper,research ideas,core concepts and research methods.The second part,the basic situation of the research sample.It includes the design of the questionnaire,the source of the data and the basic information of the survey sample.The third part,mackerel circle area Lu Tun town rural tourism consumer satisfactionsurvey.This includes studying the characteristics of tourists and their satisfaction.Thestudy of the characteristics of tourists mainly includes the travel mode of tourists,the traveling personnel,the purpose of participating in rural tourism,the percapita consumption and the analysis of the access.The study of tourists’ satisfaction is mainly conducted from the six dimensions of "food,housing,travel,travel,entertainment and s ervice" and the cross analysis of consumers’ satisfaction in different dimensions in different age groups.The fourth part,research mackerel circle Lu Tun town consumer satisfaction influence factor.The research includes the influence of subjective factors,environmental factors,activity factors,facilities factors and other factors on consumer satisfaction.Through the analysis of the influencing factors,the current tourism focus of farmers in Lu Tun town of mackerel circle is obtained,so as to provide reference for policy recomme ndations.The fifth part,main conclusions and policy recommendations.The conclusion of this paper is mainly reflected as follows: First,the tourist satisfaction of rural tourism in Lu Tun town of mackerel circle is low;Secondly,the main factors influencing tourists’ satisfaction are subjective factors,environmental factors,activity factors and facilities factors.According to the main conclusions,the corresponding policy recommendations are as follows: fully understand the needs of tourists and keep pace with The Times;increase investment in infrastructure to enhance development potential;Third,the addition of special activities to enhance the appeal of rural music;Fourth,ensure food safety and enhance food features;Fifth,training service personnel,standard promotion of rural music management;Sixth,strengthen publicity efforts and expand publicity radiation;Seventh,improve the living environment,the construction of special rural homes...