Research On BUMT Machinery Company's Competitive Strategy

The mechanical manufacturing industry is the basic industry of national economy,which provides technical equipment for the development of national economy,and its development level is one of the important symbols of the country's industrialization degree.Among them,high precision and ultra-precision processing technology is one of the most important development directions of the mechanical manufacturing industry;and also,it is an important symbol of the high technology development level of a country.In 2012,advanced manufacturing strategic plan in the United States;in 2013,the German 2020 high technology strategy putting forward industry 4.0;in the same year,a "French new industry" strategy in France;in 2016 "the UK 2050 industry strategy",all these put forward a new round of industrial transformation competition in global scale.In 2015,we comprehensively promote the strategy of manufacturing power in Made in China 2025,which core is intelligent manufacturing.The 19th national congress report proposed "to speed up the construction of manufacturing power,speed up the development of advanced manufacturing industry,promote the integration with IT,DT,AI with the real economy","to promote our country industry in the global value chain towards high-end,cultivate a number of world-class advanced manufacturing clusters".This trend of times has brought a rare opportunity for the processing industry of high-precision materials.As the typical high-precision materials,such as granite,ceramic and so on,the products based on them have been widely applied for high-precision machine tool equipment,laser,electronics and other industries being the important basic components,and at the same time been the reliable measuring benchmark for high precision products.With the rapid changes of electronic&info products,this industry has developed vigorously.At the same time,the problems come out,such as the overall competition disorderly,the local raw materials gradually running short and so on.BUMT being a new and small business,its disadvantages are obvious in terms of strength scale,brand influence,and homogenized products on early stage and so on.However,BUMT has developed rapidly,with adhering to the business philosophy of being a complete solution provider in high-precision processing industry,with the aid of technology innovation,model innovation,and management innovation.It has occupied a certain market share and enhanced brand influence gradually.At present,the national environmental protection supervision will bring opportunities and threats together.This is a rare opportunity for new entrants.At the same time,it will also face huge challenges in the future development for the high standards of environmental protection policies,the difficulties faced by traditional manufacturing industry and the disappearance of China's population bonus.Today,the company's development speed,scale and future direction need clear strategic planning and guidance.This paper has a great practical significance on the company's own development;at the same time,also hope to enlighten other companies and the development of the industry.Under the above background,this paper does the in-depth research on BUMT's choice of competitive strategy,implementation and safeguard measures,with the basis of theories of enterprise management strategy,competitive strategy and so on.Through the systematic analysis of the internal and external environment of BUMT,this paper determines its advantages and disadvantages by means of PEST analysis,Porter's five forces model,SWOT analysis and others,and identifies its opportunities and threats.Based on the above analysis,the vision,mission and strategic targets of BUMT are determined,and the strategic choice is analyzed and determined.Then the implementation plan of BUMT's strategy has been proposed;a series of feasible safeguard measures have been put forward to ensure the strategy goes smoothly.