Co-opetition Strategy Of TT Software Co., Ltd.

With the rapid development of computer information technology and the popularization of internet application, the software should from ordinary pc computer software to internet application system, now we already get into cloud computing ear. The platform and templated software gradually be weeded out, people in growing number are realizing the importance of individuation and differentiation which results in the living environment, law of competition, profit model of software companies were changed totally. Now the survival and development of software companies not only depends on the enterprise scale and product quality but also depends on the balanced competitive relation.On the basis of coopetition theory, firstly, the paper analyzed the situation as well as the advantages and disadvantages of the TT software company. Secondly, the paper analyzes the software industry including political, economical, social and technological environments by PEST analysis, combine with the physical truth of TT software, to put forward the competitive strategy and execute solution. In the following part, the problems to implement the strategy were also discussed. It has some reference effect for small and medium-sized software enterprises to improve the management ability, innovation ability and Core competency, and provide reference for the software industry to get a healthy, favorable and sustainnable development.