The Value Management Research Of Zhong Xin Technology Company

In recent years,the market economy has been increasing,the market environment guides some resources to the better enterprises,enterprise value is particularly important.Corporate financial goals have changed in the past two decades,and the profit maximization goal gradually turns to the enterprise value maximization goal.Enterprise value management becomes the core content of enterprise management.Enterprise value management is based on enterprise value and evaluation,analyzing the main factors that affect the enterprise value,allocating resources reasonably according to time and environment changes to formulate long-term planning and development strategy,the purpose to do that is improving enterprise value.Therefore,it is of great significance to evaluate the enterprise value and reveal the key factors that influence the value of the enterprise,and to realize the maximization of enterprise value.Based on the former research summary and based on the specific characteristics of Zhong Xin technology company,it can assess the enterprise value of ZhongXin technology company and analyze the influencing factors,putting forward implementation of the enterprise value maximization.Firstly,the paper introduces the research background,meaning,enterprise value development and research status.Secondly,the theory of value management is sorted out,it is including the connotation of enterprise value,it also includes the idea of enhancing enterprise value and the features of enterprise value,it provides basis theories for application research on enterprise value;the paper also introduces the basic situation of Zhong Xing technology company and analyzes its enterprise value,meanwhile,it takes the ways of Free Cash Flow to evaluate the enterprise value of the company;it also finds out the main driving factors that affect the enterprise value,and then it need propose advice and strategies to enhance the enterprise value of the company.To evaluate the enterprise value and analyze the affective driving factors of ZhongXin technology company,it can enhance the competitiveness of the enterprise in the same industry,and also provide some useful references for other electronic industries.