A Discuss On The Innovation Of China Critical Illness Insurance Derived From The Phenomenon Of Mainland Residents' Going To Hong Kong To Buy It

Since the beginning of the 21 st century,people's living standards have been continuously improved,which is accompanied by serious damage caused by the development of the natural environment.Air pollution,water pollution,food safety and other issues all threaten human health.In recent years,cancer has become more frequent and has become increasingly younger.Severe reality reminds people to do a good job of risk prevention and management,and major disease insurance has come to people's attention.At present,China's social insurance lacks reasonable and major disease protection issues are becoming more and more prominent,fully support the development of critical illness insurance,and improve the social security system has become the inevitable trend of the current development of the insurance industry.In recent years,more and more Mainland consumers have come to Hong Kong to purchase insurance products,of which the proportion of critical illness insurance accounts for the most,reaching 40% of mainland residents' income from buying insurance premiums in Hong Kong.This shows that there is a huge potential for China's heavy disease insurance market in mainland China.Insurance companies should fully seize opportunities and innovate products to achieve sustainable development of critical illness insurance.This article is divided into five parts: The first part focuses on cases of mainland residents rushing to Hong Kong to purchase serious illness insurance.The statistics of Hong Kong insurance regulators and the media's news reports objectively describe the prevalence of Hong Kong's critical illness policy and mainland residents.Enthusiastic buying attitude;The second part analyzes that Hong Kong's critical illness has low insurance premiums,a high degree of protection,and a large number of services,as well as internal and external reasons in the current social environment.This has led to the influx of mainland residents to Hong Kong for insurance;The third part introduced the origin and development of the severe disease insurance in the world and in our country,and several major leaps in the development of this insurance in China.Through comparison with social security,it discussed the necessity of the development of critical illness insurance and consumer The main appeals of business critical illness insurance;The fourth part compares the flagship critical illness insurance policies of representative life insurance companies in Hong Kong and mainland China.From the aspect of rate design,scope of coverage and disease definition,claims process,agent service,and user experience,we elaborated on the deficiencies of China's critical illness insurance in comparison with similar products in Hong Kong,and applied the research ideas of inductive interpretation to popularize Hong Kong.There are differences in the entire heavy disease insurance market between the land and the land;In the fifth part,based on the analysis of the inadequacies,pointed out several innovation directions of the Mainland's severe disease insurance: rationally reduce the rate on the basis of controlling the surrender rate,broaden the investment direction of insurance funds;rely on the government transfer payment advantage to increase the underwriting Types of diseases,reduction of disease-defining restrictions;work together from both the insurance company and the external environment to optimize the claims process;enhance agent quality and optimize user experience.