Component Purchasing Strategy For An Assembly Enterprise Under Supply Uncertainty And Demand Information Updating

Shortage of funds and financing are key problems for most small and medium enterprises.Many decision errors happen because of the insufficient funds.Additionally,retail e-commerce and retail business have gradually formed two kinds of sales models,wholesale-selling and platform-selling,and what kind of sales model companies prefer has become a strategic problem.Facing financial constraints can not only affect companies' choice of sales model,but also affect their purchasing,production and pricing decisions.Therefore,it's significant to study the management strategies and preferences of selling modes when enterprise faces capital insufficient problem.Considering whether capital constraint enterprise take bank loans in two selling models,the analysis under two different forms of demand are given as well.In the first part,when enterprise is faced with capital constraints and has no loans,two selling profit models are constructed considering whether demand is affected by price,and the express conditions of optimal decisions are given.The results shows:(?)Both the wholesale price and platform rate are negatively related to the internal capital level;(?)When demand is affected by price and the price is endogenous,the retail efficiency in wholesale model is higher than the platform model;(?)Preferences of retailer,manufacturer and supply chain are all influenced by retailer and manufacturer's internal funds combinations.With the increase of retailer's internal fund,their preferences will change from platform into wholesale mode;with the increase of manufacturer's internal fund,their preferences will change from wholesale into platform mode;And the suitable sales models for retailer,manufacturer and the supply chain under different internal funds combinations are given;(?)The supply chain has higher return on investment in the platform model.In the second part,when enterprise is faced with capital constraints and has loans,two selling profit models are constructed considering whether demand is affected by price.The express conditions of optimal decisions are given and the existence of uniqueness is verified.The results shows:(?)Both the wholesale price and platform rate are positively related to the internal capital level;(?)When demand depends on price and the price is endogenous,the retail efficiency in wholesale model is lower than the platform model;(?)Under a certain level of capital,retailer prefers the platform-selling mode;(?)Whether or not the loan is made,the order quantity in the wholesale model is higher than that in the platform model;(?)Comparing the studies whether capital constrained enterprise has loans,it shows Financing can improve enterprise's profit when his internal fund is low.