O2O Mode Of E-commerce Retail Enterprises Working Capital Management

For modern enterprise financial management is the lifeline,in the process of business activities of the enterprises for analysis and decision-making to provide all play a important role which cannot be ignored,and the management of working capital is part of the company's financial management focus in the process of investigation.As modern enterprises are in a competitive environment,most of them pay more and more attention to the management of working capital.For many companies,now imminent is through effective management of working capital to control the working capital of enterprise desultorily,analysis management did not handle in place,make the reasons for low efficiency of working capital,working capital management of enterprise approach to explore and find a joint enterprise's own management plan.As the Internet technology rapid development and perfection,e-commerce has been a large rise,more and more Internet users through the mobile terminal shopping online,become a big trend of the new era,in the past ten years,the most significant change is the electronic commerce from little-known became known,the modern young people life the essential way of life.Due to the rapid rise of e-commerce such as O2 O model,people find it easy to complete online shopping at home,and the traditional retail enterprises will face the winter.Many traditional retail industry has suffered serious impact,the development slows down,the operating conditions deteriorated,at the same time,know a large number of traditional enterprises when facing the difficulty of keeping pace with The Times,have begun to find new breakthrough,seek to develop a new business model,and USES the O2O(Online to Offline)business model,is the most traditional businesses happen to coincide choice.Based on researchers' research literature at home and abroad for reference,the supply chain and value chain theory as the foundation,summarizes the electricity retail companies working capital management as a whole with the examples of Su Ningyun business after respectively from two aspects of business activities and financial activities of Su Ningyun quotient O2 O mode analysis of working capital,combining Su Ningyun business activities in the operation process,and respectively from the procurement,production and marketing activities by the Su Ningyun with three activities of working capital management is analyzed.Finally put forward the existing problems and reasons analysis,put forward reasonable Suggestions for improvement,for the whole business of working capital management in retail industry to provide help and advice,for during the transformation of traditional retail enterprises the puzzle to provide the reference for the management of working capital and the suggestion.