The Research On Ecotourism Self-Identification:A Case Study Of Zhangjiajie National Forest Park

Taking the Zhangjiajienational Forest Park as the research area.Through the questionnaire survey and SPSS data statistical processing,we u understand the recognition of tourists in Zhangjiajienational Forest Park for ecotourism and ecotourism.The difference between non ecotourism and ecotourism and different levels of ecotourism is discussed.The purpose of this is to distinguish between the ecotourism and the ecotourism,as well as the different depths of their ecotourism,rather than the previous study that defaults all tourist attractions as ecotourism.After the questionnaires were returned,the results of the analysis data were analyzed.The data are mainly divided into non self identified ecotourism,indecisive ecotourism,intermediate ecotourism and senior ecotourism through factor analysis and principal component analysis.The comparative study method is used to compare the data of this study with the related researches on ecotourism at home and abroad.The study found that:(1)through factor analysis,principal component analysis and variance test,it is concluded that there is no significant difference in the view of ecotourism between non ecotourism tourists and ecotourism tourists.The choice of educational level and way of travel(whether or not with the group)is a significant factor to determine whether tourists are ecotourism,and those with higher education and free travel are more likely to be ecotourism.(2)compared with the research and investigation of ecotourist at home and abroad in Taiwan and Canada,it is found that the ecotourist in Zhangjiajie has the characteristics of young,feminine,high education and middle and low income.(3)compared to the American ecotourism,this survey has a higher proportion of self identified tourists;in the sense of tourism,compared to the American ecotourism,the differences between different levels are more obvious and the faults are larger.In the environmental attitude,the American ecotourism shows more obvious differences in the environment degree.(4)The views of most ecotourism on ecotourism are based on the factor of "ecological cognition",that is,the tourists who have ecological awareness and perception are ecotourism.And most of the eco tourists in China are "general ecotourism".According to the results,this paper compares with domestic and foreign research,sums up the proportion and characteristic trend of ecotourism in ZhangjiajienationalForest Park.Finally,according to this result,this paper will summarize the advantages of this research on the identification of ecotourism and put forward the corresponding management and construction of ecological scenic spots in view of its characteristics and trends.The development of ecological tourism and the prospect.