An Analysis Of The Influence Of Cross-shareholding On The Performance Of Suning

Cross-shareholding refers to the investment behavior of the strategic alliance bet ween the company and the legal person.The use of cross-shareholding in Chinese ent erprises is later than that in European and American countries.Because of the commo n goal of pursuing the long-term benefit,the former competing corporations hold each other's shares,form the community of interests,bring synergy effect to the enterprise,realize the effective integration of internal and external resources,and enhance the co mpetitiveness of the enterprise.Cross-shareholding is a kind of innovation mode whic h is of great significance to the enterprise and the development of the whole capital m arket.In 2015,Suning's purely cross-shareholding formed a partnership with Alibaba,which successfully integrated its operations and finances with a well-received market reaction and a degree of financial performance improvement.As the largest case of re tail industry in the country,the cross-shareholding of Suning can provide a useful exp erience for enterprises to adopt the same model in the future.The combination of Suning and Alibaba is seen as a landmark event in the imple mentation of the national internet strategy and the full integration of online and offline businesses.Users on both sides will be the direct beneficiaries of the online and offlin e integration of the convenience shopping experience,this case is more representative in the listed company.The paper based on the theory of company performance apprais al,the factors that affect the performance of the company and the financial evaluation index.Combined with the operating status of the cross-shareholdings between Suning and Alibaba,the paper focuses on the analysis of the influence of cross-shareholding on the financial performance of Suning.By using the inductive analogy analysis meth od,the author compares the financial performance between Suning and his competitor s in recent years,and obtains the advantages and disadvantages of cross-shareholding in different enterprises.It is hoped that these changes will lead to a corresponding val uable experience.The paper is divided into five parts: the first part is the introduction mainly elaborates the writing background and the writing meaning of the thesis,summarizes the existing research on the motive of cross-shareholding and the influence of cross-shareholding on the performance of the company.The second part is the theoretical overview of the article,briefly elaborated the type of cross-shareholding,the reasons,the method of company performanceevaluation and the related theories that affect the performance of the company.This part mainly according to the existing research and the case to combine,obtains the cross-shareholding is the reason that two or more companies hold shares with each other and form interrelated structure of shareholding and the motivation of cross-shareholding.This part of the paper mainly introduces the financial indicators analysis method as the company performance appraisal analysis method.The third part and the fourth part are the core content of the article.The third part introduces the basic situation of the case from three aspects: The basic situation of Suning and Alibaba,the motive of the cross-shareholding between the two sides,and the process of cross-shareholding.Based on the case background introduction in Chapter 3,the thesis in the fourth part in the cross-shareholdings before and after the major changes,through the use of financial indicators method to evaluate it.Through the basic situation of Suning and the cross-shareholding industry background,motivation,process of in-depth understanding,combining the profitability,operating ability,debt-servicing ability and growth ability of the enterprise,the paper analyzes the effect of cross-shareholding on the performance of Suning financial data,and deeply analyzes its implementation path.Finally,based on the analysis of the performance changes before and after Su ning's cross-shareholding and the path of realization and the analysis of the evaluation results,this paper summarizes the experience of Suning cross-shareholding,this paper puts forward some points to pay attention to the efficiency,structure and service optimization after the initial stage of cross-shareholding,the exact proportion and rhythm of the implementation should be carefully selected.