Research On Enterprise Financial Management Innovation Based On Big Data Utilization

With the rapid development of science and technology,the era of big data comes into being.It is a challenge and an opportunity for the financial management of the enterprise.Big data era has brought a more comprehensive and accurate data analysis platform for the financial management of enterprises,but also to the traditional enterprise financial management has brought tremendous impact,so the financial management of enterprises under the background of big data is facing new challenges,innovation and change must be necessary for enterprise financial management.Through the application of big data to open up a new era of enterprise financial management reform and innovation,and effectively cope with the change of enterprise financial management under the background of big data,it is the key for enterprises to enhance the depth of reform,enhance innovation and achieve modern management.In this paper,the financial management of L company as the main research object,through the literature reference method to analyze the related theory and concept of big data,financial management and analysis is applied to the analysis in theory as the support,through the investigation and analysis of the L company's current status of financial management,combining with the background and discusses the necessity of the transformation of the enterprise financial management.Application of big data in the financial management of enterprises,to find out the problems in financial management,combined with the information management put forward innovative countermeasures for the financial management of L company,in order to seize the era of the development of information technology,make full use of the convenience of big data,to achieve the further development of enterprises.