A Study On Characteristic Of Mobile Applications Life Cycle Based On Improved Diffusion Model

With the popularity of intelligent mobile devices,mobile Internet industry combined with mobile communication technology and Internet has become the fastest growing industry in recent years.Because users' needs are rapidly changing and improving,mobile applications meet users' needs by continuous iterative innovation.According to the characteristics of mobile applications,the characteristics of diffusion and life cycle are analyzed,and the corresponding R&D and operation measures are put forward,in order to maintain the competitive advantage and growth situation of the product,which has high theoretical significance and application value.On the basis of the original innovation diffusion models,this paper analyzes theirs limitations in application,analyzes the diffusion characteristics of mobile applications from the perspective of qualitative analysis,finds the diffusion characteristics of mobile applications do not conform to the premise conditions of original innovation diffusion models,and confirm the improvement direction of the innovation diffusion model.This paper identified the the main factors that influence the diffusion of mobile applications,which are maximum market potential,external factors and internal factors,and their practical significance in improved model is analyzed.The user evolution path of mobile application is described,and the construction principle of the mobile application diffusion model is confirmed.According to the diffusion characteristics of mobile applications,the original innovation diffusion model is improved from the perspective of quantitative analysis,the product iterative diffusion model is established.Mobile applications' actual diffusion data is used to make an empirical analysis of the product iterative diffusion model.Finally,based on the product iterative diffusion model,combined with the product life cycle theory,four mobile applications are taken as the case study to explore the evolution of competitive advantage and characteristics of product life cycle in the process of mobile application diffusion.The research concludes that the product iterative diffusion model has better fitting effect and prediction effect for diffusion of mobile application;product iterative innovation can attract new users,create new markets,and increase the maximum market potential of products;the life cycle curve of mobile application fluctuates with product's iterative innovation;different from the default follower advantage of the traditional product life cycle theory,the competitive advantage of mobile applications is shown as follows: the competitive advantage between new products with same function manifests as first mover advantage of function level;the competitive advantage between product first mover advantage of function level and product first mover advantage of product level manifests as first mover advantage of product level.