The Study On The Development Of Automobile Camping Industry In Interntional Cultural Tourism Demonstration Area Of Southern Anhui Province

With changes in people's concepts of tourism,health,and consumption,as well as the growth in the ownership of private cars,automobile camping tourism has become more and more popular.Under situations of the increasing market demand and the country's deepening supply-side structural reforms as well as the implementation of regional coordinated development strategies,the development of automobile camping tourism keeps drawing attention of related industries.Therefore,it is important to study the development of automobile camping industries and to propose constructive strategies relevantly.With abundant tourism resources,international cultural tourism demonstration area of southern Anhui province is located in the west Zhejiang north Jiangxi and the back garden of Yangtze River Delta.The development of the automobile camping industry is a new engine that further promotes the integration of sports and tourism,and drives the industries of both in Anhui province.This paper analyzes the advantages,disadvantages,opportunities and threats of the development of automobile camping industries in the demonstration area through the SWOT method.By means of field inspections,expert interviews,brainstorming,analytic hierarchy process,and the multi-level fuzzy evaluation,key factors constraining the development of automobile camping industry in the demonstration area were analyzed,and on this basis,a system of automobile camping industry in international cultural tourism demonstration area of southern Anhui was constructed.Through a close research,conclusions are summarized as follows.Firstly,automobile camping industry is a new carrier for the integration of sports and tourism in international cultural tourism demonstration area of southern Anhui.Secondly,key issues affecting the development of automobile camping industry in demonstration area are analyzed through the establishment of an evaluation index system.Thirdly,six core elements and nine influencing factors are included here in an evaluation index system.The core elements of six functions strategically in the managements of interests orientation,market management,environment security,policy system,transportation and social relationships,while the nine factors make sense strategically and mathematically with resource abundance,investment and efficiency,camping product development,camping security,policy support,culture characteristics,service support,sports and cultural competitions as well as the transportation accessibility correspondingly.It is concluded that an automobile camping industry system of international standards must be established in international cultural tourism demonstration area of southern Anhui province,which means that a combination of evaluation systems should be constructed with detailed automobile camping systems of culture,professional talent-teams,products,operation managements and marketing networks.To promote and standardize the development of automobile camping industry in international cultural tourism demonstration area of southern Anhui,this paper believes that,a new mode of automobile camping industry characterized with unique nature and culture in southern Anhui should be constructed at first.Then,the mode itself can be further developed with the help of Internet +.Lastly,deeper research theories of automobile camping industries should be strengthened to serve for industrial developments.