The Study On The Development Of Health Tourism Products Of Hainan From The Perspective Of RMFEP Model

Health tourism is a new kind of tourism activity;Hainan province not only has advantaged tourism resources,but also has a huge customer market,and has a great advantage in the development of tourism products.However,at present,the development level of health tourism products in Hainan province is not high,and there is still a large room for improvement.Through the related planning of health tourism in Hainan,the development of health tourism products,the Hainan province will be made into a health resort,which will promote the overall development of tourism industry in Hainan.This thesis refers to the RMP product development model;product function analysis(F)and the analysis of experiential analysis(E)were added to the original model.In this way,a new model called RMFEP model which suitable for health tourism product development is reconstructed.Using this model,the strategy of health tourism product development in Hainan is fitted.First of all,this paper defined the concept of health tourism,and constructed an RMFEP model framework.Secondly,through empirical research,this paper analyzes the resource advantages,market demand,functional orientation and tourism experience of currently carrying out health tourism in Hainan from the aspects of resource(R),market(M),function(F)and experience(E):Resource analysis including resource evaluation and resources transformation;Market analysis including market research,market analysis and market positioning;The part of functional analysis divided the function of tourism products,to two core functions and four additional functions,analyzed the function status of health tourism products in Hainan province and discussed how to strengthen each function in product development;Experiential analysis discussed the three different types and current situation of health tourism experience and the influence factors of the tourism experience and how to achieve all kinds of experiences in Hainan province;Finally,based on the product analysis of the previous content,the development principles,development ideas and product system of health tourism products(P)in Hainan province were determined,and the development strategy was finally proposed.