Research On The Development Strategies Of Bai Luyuan Tourism In Xi’an

With the transition of the tourism and leisure and adjustment of the smaller bigGolden Week Golden Week travel to suburbanization, short-term, day trips, more andmore two-day trip. Domestic tourism showed a trend of transformation by theinter-provincial long-distance sightseeing tours to close leisure and suburban areashave become urban residents go out of choice for leisure and vacation travel. Xi’an, Bailuyuan from Xi’an District,10km, is located in Xi’an half-hour economic circle withinthe range of radiation and rich tourism resources types, higher grade, features moredistinct. Development, promotion, publicity, development Bailuyuan tourism, Xi’anand the people of the province to provide for recreation places of great significance.The tourism product is the the basis of the existence and development of tourism,development of tourism resources "marketable" to select the most unique tourismproducts, in order to enhance the market competitiveness of tourist destinations, inorder to meet the increasingly personalized travel consumer demand and continues tomature more tourists travel consumer demand in order to gain a foothold in the fiercecompetition.The thesis is divided into three parts, the theoretical part of the Analysis of therelated concepts, the theoretical interpretation and practice and experience process.Second, the empirical research paper on the basis of investigation and analysis of Bailuyuan Tourism Development, Bai luyuan in recent years, relying on its own tourismresources, the district transportation advantages, environmental advantages, as well asthe tourist market advantage, tourism development has been the beginning of with thescale of the overall tourist number and tourism revenue into an upward trend. But there are still the primary tourism products, lack of tourism resources in-depth development;tourist market development, tourism development has been slow; lack of touristcommodities brand, still need to improve the tourism image; infrastructureconstruction is lagging behind other outstanding issues. The combination ofBai luyuanTourism SWOT matrix analysis, and evaluation of tourism resources and sources ofmarket research, the paper gives the Bai luyuan tourism development orientation,development objectives and overall strategy. In this goal-oriented papers, pedigreedesign in Bai luyuan tourism products, the dominant product type, the spatial layoutand key projects, tourism image planning done some research, designed to providesome useful suggestions for the Bai luyuan Tourism. Finally, starting from thedevelopment of tourism security system, built with the service infrastructure,marketing and the management of three of the strategies and recommendations in orderto protect the smooth development of its tourism.