Planning And Evaluation Of Spring Department Store

In this paper, the overall situation from the city to proceed, on the city's geographical location and its neighboring cities in the main the same level of business conditions were compared, as well as the main administrative districts in the urban areas have been summarized, pointed out that the development of the retail industry that can be the main areas, Analysis of these what are city's total population and demographic characteristics, population distribution area, a brief summary of occupation., for the basic types of urban population have been summarized, Analysis of these where are the local economic situation and possible hot spot for investment and the main industries . Then focus on the income profile of the local consumers. The major concerns of daily commodities. Including food, clothing, cosmetics, jewelry, shoes and hats, etc. Analysis of price range for commodity. Draw a conclusion: local consumers, whether for high-income or low income, the basic no enthusiasm for luxury brands, even the occasional purchase of luxury goods, but also more luxury of choice is a second-tier, also no clear fixed loyalty to the brand. Therefore, we believe that luxury stores at the local of the operation is far from being mature.However, the operation of any department store for the project, even in the mode of operation, specifically targeting the small differences exist, they are nothing but exist on how to attract consumers, how to meet consumer demand as much as possible, how all the development of the potential demand of consumers out, and then win the recognition that many consumers Datong issue, so I clear the project location, we also all local existing major shopping centers in operation in the process of the successful application of a variety of means, the details of the elements, reasons for failure to the real situation, We have found that some of the features: local consumer brand recognition most of the convergence in the well-known brands, for the cost of goods are higher, and not inclined to try to risky consumer behavior, demand for the shopping environment in general is not high, there is no need to demand for additional services , the shopping centers did not differ much between men and women customers, floor industry, the distribution of the basic kinds of convergence, the store location are basically different, the basic principal is similar ancillary facilities and so on. We explain these characteristics are not easy to satisfy consumers, but rather shows a more vague consumer spending core of values, and their consumption needs were more pragmatic, truth-seeking, to effectively solve their own problems in consumer demand, while additional features and value of goods is relatively bearish. These are the concrete operation of this project can provide a valuable learning experience that the operation of the project to select quality and cheap Volkswagen brand, the design of additional functionality in the business, we should increase the development of a practical function, but try to avoid fancy , flashy layout and decoration. At this point, we have basically decided that the project will use the concept of the social department to carry out such a build.At the same time, we have on the existing state of competition in the market attention and reflection, these measures and ideas while there is no example to follow in the local, but in the domestic part of the large and medium cities, communities, department store is no longer an absolute novelty, by reference to learning, we believe that the implementation of community projects in the department store category, more focus on specific brands for the introduction of supplementary business functions in the blank, the property of the main functions of distinction and architectural design, and other details of the content, therefore, for this project, We also want to be transformed into a relatively independent region, the introduction of different consumer groups may be suitable for the brand, To achieve a leap between the different functions and complement full use of project investors accumulated over the years in the local and external advantages, complementing existing talent echelon, seize market opportunities and gaps as much as possible to avoid the most intense competitionIn order to ensure the entire project and follow-up work can be pre-positioning, we integrate the specific circumstances of this project and in the light of the general rules of the preparatory department stores, condensed some of the key elements of the work and work processes, and the preliminary design of this project that we think that a reasonable organizational structure, with a view to the final sound of the early elements of the project also will complement its successful access to the trial operation phase.Finally, Upon completion of this project pre-planning work, I summarized the re-positioning of this type of project ideas and found this model more suitable for the layout of commercial activities in a large residential area in the vicinity, providing products to meet their daily lives of consumers around the to be the main attraction and a certain fashion elements. From the business perspective, to meet the needs of their own profits are naturally the most important task, but different from the traditional model of department store retailing is more inclined to create a community department store and maintain a similar harmony, warm, natural, and pragmatism in places to stay and shopping atmosphere,Even if consumers come here to patronize shopping rational strong purchasing power is limited, but with its increasing patronage, stay, resulting in the possibility of consumption will become increasingly large, and such an atmosphere has also been interviewed by our research in a large some consumers welcome and recognized.