Research On Network Marketing Strategy Of Nanchang H Hote

With the rapid development of Internet,the increase of domestic netizens,the improvement and change of people's living standard,lifestyle and quality of life,and the great development and great changes of China's hospitality industry,the whole hotel industry has entered a new era.With the influx of international capital market,high-end hotels in China,the domestic large chain hotel staking,legend and the rise of new apartments,local single hotel development is facing opportunities and challenges,the transformation and development of imminent.In the face of the new normal of economy,Nanchang H Hotel welcomes the new era of hotel industry.In the face of the new economic normal,the Nanchang H Hotel welcomes the new era of the hotel industry.Firstly,this article analyzes the development of domestic and foreign hotel theory and practice from the background of the topic and the meaning of implementation,combines the foundation of network marketing and management ideas,and adopts SWOT analysis and proof method,respectively from the advantages and disadvantages of the hotel,the opportunities and threats faced by the hotel network marketing environment,Further through the hotel network marketing market positioning,competition strategy,brand strategy,4P development strategy,4C service strategy and other ideas,from different angles to further scientific development of the hotel network marketing strategy content structure.Secondly,it implements and refines methods and methods in the implementation process and safeguard measures of network marketing strategies,and further implements safeguard measures at the levels of ideological security,organizational security,financial security,and team technology.Finally,the conclusion of the hotel network marketing strategy and prospects,the practice has proved that Nanchang H Hotel network marketing strategy has achieved good economic benefits and improve the hotel occupancy rate of the Internet,which greatly enhance the hotel to further develop the network marketing strategy,strategic self-confidence and confidence.The scientific achievements,effectiveness,and necessity of the strategy were further demonstrated in terms of innovative achievements in online marketing theory.In particular,the implementation of online marketing for hotels of small and medium-sized local individual hotels and state-owned enterprises has accumulated a wealth of theoretical foundation and practical experience.