Study On The Marketing Strategy Of J Company

China is a country with a long history of tea production and the largest variety of tea in the world.As the home of tea,tea is already part of the Chinese element.Tea market contains new market demand and development potential,tea industry competition is becoming increasingly heated,tea industry will usher in a new round of reshuffle.How to face the great competitive pressure of the same industry and seize the opportunity for tea production enterprises,this paper is of great practical significance in the study of the relevant issues.This paper adopts the method of combining theoretical analysis and case study,taking J company as an example,deeply analyzes the external environment and internal conditions faced by the company's development under the new situation,and puts forward the selection of marketing strategies and countermeasures.The paper is divided into seven chapters in structure.The second chapter is the marketing strategy and its theory overview;Chapter three analyzes the marketing environment of J company.Chapter four analyzes the marketing status and problems of J company.The fifth chapter is the choice and implementation path of J company's marketing strategy.Chapter six is the safeguard measures for the implementation of J company's marketing strategy;Chapter seven is the conclusion and prospect.At present,J company's main products are too single,and its brand recognition is not high.Mixed,market supervision is not in place;Narrow sales channels and limited market development ability;The promotion is not strong enough,the lack of creative content and other problems,the main reasons are the company in the process of management lack of scientific management and long-term planning,scientific and reasonable management ideas and management methods are not applied to the company.Based on the study of J company,this paper puts forward the company's marketing mix strategy and safeguard strategy implementation measures and other countermeasures and Suggestions.At the same time,it can provide reference for the daily management of small and medium-sized tea manufacturers with similar situations.