Research On Supply Chain Financing Mode Based On E-commerce Platform

As a major component of the market economy,SMEs have important implications in terms of providing jobs,adjusting industrial structure,and prospering social and economic development.However,for a long time,financial institutions such as banks and financial institutions have not introduced many types of financial services for SMEs.And the higher level of interest rates for borrowing is higher than the position of SMEs in the economic society.This phenomenon is inconsistent with the demand for economic development.With the development of internet information technology,information technologies such as big data,cloud computing,and artificial intelligence are gradually being applied in various industries.‘Internet+' has become the general trend of industrial development,the traditional offline industry and the internet have been combined to make the original business model upgraded and innovated.‘Internet+Supply Chain Finance' is a new financial model that provides new solutions to the long-term financing challenges faced by SMEs.E-commerce platform supply chain finance is a typical model of internet supply chain finance.This model takes full advantage of the e-commerce platform's customer and technology advantages,so that participating companies in the supply chain can apply for online financing,the information asymmetry in the financing process is reduced,and the financing efficiency is improved and the financing cost is reduced.E-commerce platform supply chain finance as a new type of financial model is a field that is worth focusing on.At present,the academic community has conducted relevant research on the concepts of the internet supply chain finance,financing model,risk control and management,but the research on the supply chain financing model of e-commerce platform has not yet reached a comprehensive level.The research on e-commerce platform supply chain finance has not yet formed a complete theoretical system,and scholars are still required to carry out continuous exploration in this field.The research object of this article is Jingdong,it is a comprehensive internet company that integrates electricity supplier,logistics and finance.Based on Jingdong e-commerce platform,it provides diversified and accurate financing services for upstream and downstream supporting companies in the supply chain.It is the typical case in which the industry enters the financial industry.After clarifying the research background and significance of e-commerce platform supply chain financing model,this article reviews and sorts out the domestic and foreign literature related to this concept,and uses the relevant theoretical basis to analyze Jingdong's supply chain financing with Jingdong as the research object.The model,including the financing model of ‘E-banking cooperation'(Order financing,Warehousing financing,Receivables financing,Entrusted loans)and the financing model launched by ‘E-commerce self-support'(Jing bao bei,Jing xiao dai,Movable asset financing,Corporate gold mining).After researching the effectiveness of Jingdong's supply chain financing model,this paper finds that Jingdong e-commerce platform's self-supported supply chain finance has obvious advantages.Jingdong e-commerce platform and supply chain finance are organically combined,making the financing process fully online and the financing model develops in the direction of precision and diversification.Although the advantage of the supply chain financing model launched by Jingdong is obvious,the model still needs to be optimized.Compared with traditional offline supply chain finance,the risk of e-commerce platform supply chain finance gradually shifts from credit risk to operational risk.Therefore,the creation of a quality supply chain finance must not only strictly participate in the entry requirements of the entity,but also strengthen the supply chain risk management awareness and do a good job of risk prevention.After in-depth and comprehensive analysis of the case,the research results of this thesis are drawn: Jingdong's leading supply chain management level and diversified financing model provide valuable experience for other companies to develop supply chain finance;e-commerce supply chain finance makes the financing process fully online,efficient and convenient,and can effectively adjust the situation of uneven supply and demand for SME credit;the e-commerce platform supply chain financing model is an innovative model of supply chain finance,establishing a financing model in which financial companies and commercial banks participate together optimizes existing models.