An Analysis Of The Financial Management Model Of An E-commerce Platform-based Supply Chain Finance Company

With the continuous growth of e-commerce transactions in China,more and more SMEs choose to conduct business through e-commerce platforms,and more and more consumers are accustomed to consumption through e-commerce platforms.However,the transformation of business model can not solve the financing difficulties faced by SMEs,which gives the business foundation of China’s e-commerce platform to carry out supply chain financial services.In addition,the e-commerce platform as a high-tech Internet company with mature Internet and big data technology,which enables ecommerce platform to provide better and faster financial services.With the rapid growth of e-commerce supply chain finance scale,the research on this new financial model has great practical significance for China’s financial development.This paper studies the financial management model of Jingdong Finance,a supply chain financial company relying on e-commerce platform,through literature research,case analysis and comparative analysis.This paper summarizes the industry characteristics of e-commerce platform-based supply chain finance,and describes the development status of the industry at home and abroad as well as the profit model and profit factors of the industry.Then introduce the basic requirements and main business characteristics of the case company Jingdong Finance.Then,through the comparison of JD financial financial indicators,and the comparison of non-financial indicators between JD Finance and competitors,the inadequacies of JD Finance are obtained.Finally,the conclusions of this paper and the reference and inspiration to the industry are drawn.