The Financial Effects Analysis Of The Light-asset Operation Mpde Transformation

With the vigorous promotion of reform and opening up,the rapid development of China's market economy has experienced the development of the real estate industry as the pillar of the national economy in the past 40 years,playing an increasingly important role.Its fluctuations directly affect the sustainable development and progress of the economy.In recent years,the state has intensified its macro-control over the real estate industry.The market supply and demand relationship is changing in a subtle way.A large number of housing companies are faced with fluctuations in house prices,and the market environment is extremely unstable.Real estate companies have experienced large-scale declines in sales and sales,and many companies have been unable to maintain and have closed down.China's real estate industry has come to the forefront and the industry is in urgent need of transformation and upgrading.The Greentown is an early-stage,large-scale real estate company established in China.Its business involves real estate investment development,project construction management,asset management,life services and other fields.Under the background that the existing real estate model is difficult to sustain,Greentown first proposed a transition from a heavy asset operating model to a light asset operating model.This paper analyzes the background of the real estate industry and the main problems faced by it,adopts a case study method,a literature analysis method,a combination of quantitative and qualitative methods,and uses Greentown as a case study object to study the causes,advantages,and ways of the Greentown transformation.A detailed analysis of the financial effects of its transformation was conducted,and the related issues that emerged during the transformation process were discovered.Based on this,the research results were summarized and corresponding optimization countermeasures were proposed.By referring to the relevant literature,this paper first summarizes the concept,characteristics,performance forms,advantages and disadvantages of light asset operations,and the relationship with corporate performance.It compares the difference between light asset operations and heavy asset operations,and comprehensively analyzes the light asset operations and considers them light.The asset operating model can effectively reduce the cost of the enterprise,reduce the barriers to industry access,reduce the risk of cross-industry development and rapid expansion of the enterprise,and make the enterprise pay more attention to the improvement of the core competitiveness and focus resources onproduct development.This will increase the added value of the products.In addition,the light asset business will also improve its ability to respond to market changes,reduce operational risks,and increase resource utilization.Secondly,introduced the theories of division of labor,value chain theory,smile curve theory,capital value theory and other related theory of light assets operation and financial performance analysis theory,analyzed and compared the asset management operations of real estate companies such as agent construction business,asset financialization,and service platformization.The mode of realization of the mode transformation,introduced the four methods of enterprise financial performance analysis.The following article takes the case of Greentown's transformation light asset operating model as an example to conduct a case study of China's housing enterprise transformation light asset operating model,through the analysis of the effect and financial performance of the Greentown transformation light asset operating model,this paper believes that light asset operations help Greentown eases financing pressure,adjusts its investment structure,and improves its operational capacity,and accordingly reduces its risk of fundraising,investment and capital recovery.While reducing financial risks,Greentown's profitability has declined in the years following the asset-light operation,due to the impact of realizing ways such as land sales and projects,accelerating sales,and external policies and economic conditions.In response to issues such as practical difficulties,weak profits,lack of internal control,and financial pressure on talents in the process of the transformation of Greentown,the article provided operative ideas,suggesting that enterprises improve the cooperation model,diversify development,promote enterprise transformation,and take advantage of opportunities Resources to strengthen internal control,and we must pay attention to the cultivation of their own capabilities,not only has a guiding role in the transformation of the Green City,but also for China's housing enterprises to transform the mode of light assets to provide reference experience.Based on the analysis of the financial performance of the transformation of Greentown,this paper concludes that the transition from a traditional heavy asset operating model to a light asset operating model is an inevitable trend for the majority of real estate enterprises in China to maintain a healthy development.The transformation of China's real estate companies cannot fully replicate foreign mature assets.The model must be combined with the actual development of the company itself.The transformation of the asset-lightoperation mode of Greentown does have a positive impact on related financial indicators.The problems exposed during the transformation of Greentown indicate that Greentown's light asset management is still being explored and need to continue to innovate.