Some Problems Of City Radio Advertising

With the advent of multimedia new media era,a large number of new media technologies have been continuously developed and put into market operation,causing a new competition in the media marketing market.Compared with other media marketing,broadcast marketing has its own unique advantages,which can bring huge social and economic benefits to enterprises.In particular,the effective delivery of broadcast advertising can not only make the enterprise widely known,but can even bring considerable economic benefits and new business opportunities to the enterprises.Therefore,it is very meaningful to study the effective issue of broadcasting advertising.The application of new media technology in the market has made the traditional broadcasting media suffer great impact from the market.Traditional broadcasting is a news transmission tool that propagates sound through radio waves or wires,and broadcast advertising is a means of publicity that is attached to this kind of communication tool.The main advantages are:(1)the communication and artistic conception of the broadcast advertisement;(2)the flow and concurrently of the broadcast advertisement;(3)the broadcast advertisement covers Infinity and the comprehensiveness of radio advertising audiences;(4)low input and high return of broadcast advertising.This article is divided into six chapters.The first chapter is the introduction of the article.It mainly expounds the background and significance of the research topic,briefly introduces the planning research purposes and research ideas of the urban radio broadcasting advertisement,analyzes the present situation of the radio advertisement at home and abroad,puts forward the research content and research methods,and makes a brief introduction to the innovation point of this article.Introduction.The second chapter is related to the basic theory of advertising,new media,and financial media in broadcast advertising,to clarify the meaning of advertising and the diversity of its spread,and the combination of advertising is a marketing model,the 4P theory and related theories of marketing.The third,fourth chapter uses SWOT and PEST to analyze the current situation of W city's broadcast advertising,and expounds the reasons for its existence.In the third,fourth chapter,the fifth chapter puts forward some specific solutions.The sixth chapter is a summary of this article.The results of this study will provide some inspiration for the advertising of Wuhan's urban radio stations.