Social Broadcasting APP Promotion Strategy

Despite the rapid growth of news broadcast enterprises in the information age,they became well-known trademarks and well-known brands within a few years.However,the products produced by enterprises are hard to achieve perfection in such a short time.So how to get the positive evaluation of the consumer,win the consumer's trust and gain the considerable profit under the condition that the product is not perfect,and let it take the initiative to spread the word of mouth for oneself.The integrated marketing strategy of enterprises is the key to solve the problem.The purpose of this paper is to study how social live APP enterprises attract consumers through integrated marketing methods to develop a loyal user group.Through the comprehensive analysis of the actual cases(enterprises)and the analysis and evaluation of the marketing means used in the process of integrated marketing,the enterprises can find out the enterprises for different consumers.Characteristics of the marketing method.In this paper,the marketing and planning of direct seeding APP is viewed from the perspective of marketing work,and a comprehensive discussion is made by using a variety of research methods.Secondly,the basic marketing theory is discussed to explain the application and development of these marketing theories under the conditions of contemporary integrated marketing.This paper analyzes the role of marketing in enterprise management and brand building,and makes a general classification of the function and form of APP in China.Through the classification and data search analysis,we find out the best in all kinds of APP products,and analyze their basic management mode and market competitiveness,which illustrates the current competitive situation of APP in China and the problems that appear in the marketing competition of some APP.The case analysis uses the marketing strategy of "Beijing MoMo science and technology limited company" as the research object.It can be said that the comprehensive analysis of the "stranger" live APP is the most important part of this article.It makes a qualitative analysis on the marketing method of the "stranger" direct live APP,especially the promotion effect on the marketing method of the "stranger" live broadcast of APP.After careful market research and analysis,the effect of "APP" marketing method was evaluated.Using the financial data and market influence at different stages of the "Mo Mo technology company" to measure the current situation in the current period,so as to reflect the effectiveness of the marketing strategy of the stranger.Through the discussion of the whole process of development,application and promotion of "stranger" live APP,this paper reveals the different ways,media and marketing effects of the spread of "APP" live broadcast.The marketing strategy should be adopted by the direct seeding APP enterprises.It is of certain reference value.