Structure Construction And Analysis Of Urban Tourism Flow Based On Travelogue Sample As Xiangyang

Since the 21st century,the vigorous development of tourism industry continues to rage,as a comprehensive industry,tourism has become an important power to drive the regional economic development.With economic development and the improvement of living standards,people's pursuit of spiritual and cultural rise further,tourism become people's basic life style.The study on the structure of tourism flows is of great significance for the correct understanding of the tourism resource endowment of the region,the integration of tourism resources in the region,and the promotion of the healthy and rapid development of tourism economy in the region.Based on this,this paper sums up relevant literature research,combing the relevant theoretical results,takeXiangyang city,Hubei province as an example.The travel information of tourists is obtained by using 352 articles about Xiangyang city on tourism websites such as Hornets,Ctrip and Baidu.Then use the Excel data,combined with social network analysis method to build Xiangyang city tourism flow network structure system,and combining with the GIS spatial analysis to studyXiangyang city tourist flow network structure characteristics,including Xiangyang city tourist flow network of individuals,the whole network characteristics,the core-edge and condensing subgroup analysis.The results show that:(1)There are the most tourists in April and October,in Xiangyang city.Most of the tourists tend to self-driving travel or travel by train.They here for one or two days.The tourist spending is not very much.The consumption per person is less then 1000 yuan(2)Tourists come to Xiangyang,the first choice of tourism nodes is Xiangyang ancient city or Gulongzhong,the Migongci;(3)In terms of tourism node structure characteristics,each point is associated with 8 points,the overall structure of tourist flow network significant different,hole structure level is uneven also.Most of Xiangyang core nodes are located in the main city of XiangCheng,most of the tourist nodes in the fringe area are located at the county level under the jurisdiction of Xiangyang city.(4)From the point of space trend analysis,the central region tourism node distribution in Xiangyang is more reasonable,the development of tourism nodesin the southern and western regions is not enough.(5)From the point of whole network characteristics,the overall density is small,the connection between the core and fringe area is less,they are imbalanced(6)The resource endowment,traffic accessibility,tourism infrastructure,and geographical space factors of tourism nodes will influence the planning of tourist routes.Based on this,some suggestion are put forward to optimizing the network of Xiangyang city.This can provide a reference for the tourism management decision-making department and tourism enterprises in Xiangyang city.At the same time,it can also provide theoretical support for the development of tourism marketing strategies,tourism planning and the competition of various scenic spots and tourism development strategies.