A Study Of Urban Tourism Flow Network Structure Based On The Digital Footprint

With the popularization of intelligent electronic products and the development of communication technology,he Internet has become an indispensable part of modern people.Now,visitors prefer to share their travel behavior to others on the internet.This network information can reflect the tourist's footprint;it also provides a large number of free data resources for tourists to study the tourist flow and tourist behavior characteristics.This paper which used mafengwo website by Locomotive collector software collected 440 blogs that were written by the tourists coming from other countries from 2013.1 to 2015.9.Through the mathematical statistics of the basic data for the social network analysis method provides data support.Finally,using the social network analysis method constructed the tourism flow network structure of Lanzhou.Based on the study of the tourist flow in Lanzhou,it is good for tourism marketing of Lanzhou scenic spots,the co-opetition relationship between scenic spots,travel route planning,tourism decision making and management of government departments,enhance the competitiveness and image of Lanzhou Tourism and to provide reference for the study of other tourist flows.First,there is no significant difference between extroversion and introversion through the analysis of 24 tourism nodes.The superior geographical location and visibility have a big influence on the degree of central value in the structure of tourism flow network in Lanzhou.For example,the degree of the center of Zhongshan Bridge and The Yellow River mother has a larger value.The two tourism nodes are playing an important tourist channel and have a strong ability of gathering and radiation for other tourism nodes.Second,it is found that the tourism nodes in Lanzhou are not closely linked based on the analysis of Lanzhou tourism flow network structure.Tourism nodes form 7 factions and have a certain internal cohesion characteristics.There is a large difference in the degree of connection between factions and factions.It shows that the development of Lanzhou tourism node polarization from the core-edge analysis.The density of Lanzhou tourism node network is 0.2899.The results show that there is not a close connection between the tourism nodes in Lanzhou,and there is a link and tourist routes between few tourism nodes.In the tourism factions formed in Lanzhou tourism nodes,it shows that the strong-strong connection is close,the weak-weak connection is little,and the strong faction has the characteristic of attraction to the weak faction.It can be seen from the core periphery analysis of Lanzhou tourism node that the development of tourism node in Lanzhou is polarized and extremely serious.Third,through the analysis,it is found that the main factors affecting the structure of the tourism flow network in Lanzhou are the tourism resource endowment and the accessibility of tourist traffic.Tourism resources endowment involves 3 aspects which include characteristics of resources,similarity of tourism resources and complementarity.The higher the resource endowment level is,it will be much easier to be the core tourism node or transit node.It can also promote the development of the surrounding tourism node.Passenger traffic will be greater if the nodes of tourism resources are more distinctive.The tourism flow is constrained and guided by accessibility of traffic.The node resource endowment and the visibility of the geographical location of the node were considered usually by tourists when they are making a choice about tourism nodes.Tourists are prefer to travelling a better accessibility of tourism nodes when there is a little difference between all of the nodes about the node resource endowment,visibility and its geographical location,such as in the business district of Zhangye Road Pedestrian Street,Public Lane,Ning Road Snack Street and tourism nodes along the Yellow River amorous feelings.At last,some suggestions are put forward.Smart city network system can be constructed.Enhance the network connection degree between the various scenic spots in Lanzhou and promote the development of tourist attractions with the core attractions.Develop special tourism products and make some special tourist routes.