Marketing Design Of Old-Age Consumer Trust

With the acceleration of financial reform and the intensification of industry competition,China 's trust industry is in urgent need of looking for new interest growth points,returning to origin,and achieving the industry breakthrough.Based on this,consumer trust is such a breakthrough.At the same time,along with the population aging,the elderly industry will become the blue sea of economic development.Therefore,it is the internal requirement for the transformation of China's trust industry that to design marketing programs for the old-age consumer trust.Based on the marketing angle of financial products,this paper reviews and comments on product marketing theory,service marketing theory,and network marketing theory through literature research,and seeks the theoretical support that will help promote the marketing promotion of old-age consumer trust products.Through the method of investigation and research,this paper carries out a large number of questionnaires on the target groups,carries on the basic analysis on consumer income-risk,and looks for the consumer demand point.Trough the method of expert interview,this article carries on the interview to the trust company that has tried consumer trust,carries on the basic analysis to the supplier income-risk,including the trust company and the industrial party two aspects,hits the difficulty problem that endowment consumer trust product is in the marketing promotion.Through the method of case analysis,this paper chooses three classic products in the market,from the perspective of marketing theory,to analyze the shortcomings of existing products in marketing,and to make case diagnosis.Trough the above research and analysis methods,this paper has come up with a 3P5M marketing scheme which is suitable for the marketing promotion of consumer trust products.The plan is elaborated from two aspects of marketing strategy and marketing tactics,namely strategy 3P,positioning,price,and participant.Tactics 5M,namely demand management,personnel management,process management,channel management,risk management.At the same time,the article also uses 3P5M marketing scheme to make case diagnosis for three representative old-age consumer trust products,which provides flexible ideas for the marketing in the future.