Study On The Development Of Experiential Rural Tourism In Santai Village Of Taigu County

In the context of the experience economy era,with the upgrading of tourism consumption,more and more tourists are unsatisfied with the traditional form of sightseeing.They began to pursue the personalization and differentiation of tourism projects,and more people hope to participate in the activities and they enjoy the atmosphere in tourism experience.Traditional rural tourism development models are mostly based on human landscapes and natural landscapes.This traditional tourism product is increasingly unable to meet the needs of modern urban tourists.However,the development of experiential rural tourism developed with the main purpose of promote tourists' personal experience.In that,leisure entertainment is to pay more attention to the planning of experience activities and the creation of local flavors,so that visitors can better integrate and participate going to rural tourism activities.The study of experiential rural tourism is not only a new exploration of rural tourism development and transformation,but also the development trend that combines modern urban residents to pay more attention to self-realization.Therefore,the development of experiential rural tourism will become the trend of rural tourism development in the future,which is of great significance to improve the taste of rural tourism,enrich the cultural connotation of rural tourism,and promote the better prospects of rural tourism.From the perspective of experience tourism,this paper makes an exploratory analysis of experiential rural tourism development in Santai Village.The research methods such as literature analysis,field survey analysis,ASEB analysis and questionnaire survey are adopted to conduct exploratory analysis and research on the experiential rural tourism development in Santai Village.First of all,this paper introduces the research background and significance of experiential rural tourism,the status quo of experiential rural tourism research at home and abroad,as well as the research methods and contents of this paper.Secondly,it introduces some basic theories and concepts of experiential rural tourism,and defines the concepts of rural tourism,experiential tourism and experiential tourism combined with rural tourism,and analyzes the theoretical basis of this article.For example,experience economic theory,tourism experience theory,tourism sustainable development,and tourist satisfaction theory were introduced.Then,it mainly analyzes the current situation of the tourism development area of Santai Village in Taigu County.Finally,based on the analysis of the current situation of experiential rural tourism development in Santai Village,the main research is analysis the feasibility and development process and design of experiential rural tourism development in Santai Village.Based on the dynamic analysis and ASEB analysis of the development,this paper aims to locate the tourist source market of the tourists in Santai Village,and gives a detailed introduction to the development products of the ecological manor and folk culture.In the end,the paper gives a detailed introduction to the development products of ecological manor and folk culture in the company,and gives the development countermeasures for the experiential rural tourism in the company.