Research On The Relationship Of Top Management Team's Entrepreneurial Oriented Attention And Firm Innovation

Innovation has gradually received much attention from the whole society and firms because the policy has put much emphasis on it.Entrepreneurial orientation is firm's strategic action which has been widely researched.However,another aspect of entrepreneurial orientation which can be named as entrepreneurial oriented attention has been neglected for a long time.Besides,CEO narcissism,as the research hotspot in organizational management,has received little attention for its relationship with firm innovation.Meanwhile,the scholars have not deeply discussed the effect of both bright side and dark side of CEO narcissism on firm behavior.This research concentrates on the relationship between entrepreneurial orientation from the aspect of top management team and firm innovation,and examines the moderation effect of CEO narcissism.It will deepen the understanding of entrepreneurial orientation and enrich the perception of CEO narcissism.This research firstly combs out the development sequence of manager level's way of thinking,and connects it to managerial attention,which helps to deduce and define the concept of entrepreneurial oriented attention.Secondly,the research summarizes the measurement of CEO narcissism which scholars at home or abroad have applied in their research,and develops a set of unobtrusive indicators on the basis of predecessors' foundation to measure CEO narcissism which is suitable for Chinese conditions.Thirdly,the main contents of this research is the relationship between top management team's entrepreneurial oriented attention and firm innovation,including innovation input and innovation output.Through introducing CEO narcissism to explore the moderation effect of it on the relationship between entrepreneurial oriented attention and firm innovation input.After finishing the sequence steps of hypothesis proposition,model building,content analysis,data coding,variable measurement and model test,the research obtains the conclusions of the relationship between top management team's entrepreneurial oriented attention and firm innovation under the moderation effect of CEO narcissism with the data of 58 public firms in the industry of bio-pharmacy and the methods of correlation analysis and regression analysis.The findings show that entrepreneurial oriented attention promotes firm innovation input;entrepreneurial oriented attention has an inverted U-shaped relationship with firm innovation output,which signifies that entrepreneurial oriented attention can promote innovation output,but when it surpasses a reasonable range,it will damage firm innovation output;CEO narcissism has an inverted U-shaped moderating effect on the positive relationship between entrepreneurial oriented attention and firm innovation input,which indicates that CEO narcissism can both promote and damage the positive effect entrepreneurial oriented attention acts on the firm innovation input.Not only does this research provide a method to measure entrepreneurial oriented attention and CEO narcissism under Chinese cultural background,and verify a double-effect which entrepreneurial oriented attention and CEO narcissism may have on the firm innovation,but also provides the theory enlightenment and practice guidance for firm innovation management that the firms need to control the top management team's entrepreneurial oriented attention and CEO's narcissistic tendency in a reasonable level.