Research On The Development Of Farmers' Tourism Market In The Suburbs Of Henan

With the development of society,economy,Internet and tourism,tourism has gradually become a part of people's life.No matter towns or rural residents,there are ideas and needs for traveling and upgrading spiritual culture.According to the statistics of the National Bureau of statistics of People's Republic of China,the total population of China in 2016 is 1 billion 380 million,of which the rural population is 589 million,although the number of people is less than that in the past,but it still occupies "half of the river" in the total population of our country.In the process of building a well-off society in an all-round way in China,urbanization is developing rapidly.The income and living standard of farmers gradually increased,the gap between urban and rural areas was narrowing,and the travel rate of farmers gradually increased.Therefore,the study of farmers' tourism market is the general trend."Urban suburb" is the transition zone between the city and the countryside,with the dual characteristics of the countryside and the city.It is called "the tail of the city,the head of the countryside",which is the special product of the process of urbanization in China.With the acceleration of urbanization,the living standard,spiritual and cultural needs of the rural residents in the suburbs of the city and the acceptance of fresh things have been improved rapidly,which is much higher than that of the real rural residents,especially in the aspects of tourism cognition,attitude,demand and travel experience.The study of rural residents' tourism behavior can provide guidance and reference for the overall development of farmers' tourism market.Taking the rural residents in the suburb of Zhengzhou as the research object,this paper reviews and summarizes the relevant theories and practical experiences at home and abroad under the support of the related theories of tourism behavior,and uses the first hand field survey data and the annual statistical yearbook of Xi'an and the statistics of Tourism Bureau,and uses various methods,such as literature method,questionnaire,interview and statistical analysis,to determine and quantify the qualitative and quantitative methods.By analyzing the five aspects of tourism decision-making behavior,tourism preference behavior,tourism consumption behavior,tourism time and space dynamic behavior,and post evaluation behavior,the characteristics of tourism behavior of rural residents in urban suburbs are discussed.