Shanghai Suburban Farmers’ Tourism Consumption Characteristics Of Cognition And Investigation

With the increasing saturation of urban residents travel market, the development of the tourism market gradually in the city center to the peripheral expansion. The context of building a new socialist countryside, and the enormous potential of China’s rural residents travel market has become increasingly prominent. Rural residents due to various reasons, tourism demand has not been given due attention. The absence of rural residents travel market share of China’s total population of 3/4 is a shortcoming in the tourism development process, does not meet the goals we want to build a harmonious society, and not conducive to improving the competitiveness of the tourism industry and the rural residents of the spiritual and cultural life, the development of urban suburban rural residents travel market will detonate point is the development of the Chinese rural tourism market. Mastered the the potential tourists travel intentions, understanding the factors restricting potential tourists’tour tourism enterprises design of tourism products, marketing. The urban the suburban rural residents as a potential tourism market, different from urban residents and exurban rural residents travel consumer psychology and tourism select Preferences characteristics trips are often subject to different constraints.Haisong Suminoe-over the study, for example, draw on psychology, behavioral science, marketing, statistics, theory and methods, the use of the research methods of literature, multi-disciplinary research methods, social surveys and statistical method, review and summarize the domesticoutside the relevant theoretical and practical experience on the basis of the analysis of the results of the survey, the the metropolitan outskirts of rural residents travel market development strategy.The topic of this article is divided into the following four parts:The first part is the theoretical basis of the article. Overview of the topics of the reason, the significance of the topic, research ideas, research methods, and Research at home and abroad were reviewed.The second part has demonstrated the feasibility of the development of rural residents travel market; rural residents also own reasons, improve and improve the overall quality of rural residents from rural residents’ income, leisure time, travel motivation, industry support, rural traffic conditions, and other factors the tourism market reasons, unfavorable consumer credit, targeted media lack Help unfavorable factors exist in the current rural residents travel market development, and summed up the general characteristics of the rural residents.The third part of the questionnaire made in Shanghai’s Songjiang District in rural areas from demographic characteristics, travel cognitive characteristics, tourism and consumer psychology characteristics, data analysis, and data support for the development of the tourism market.The fourth part to raise the income of rural residents to change the concept of rural residents’ consumption, the development of tourism products, the implementation of a low price-based pricing strategy, and take effective promotional strategies, travel agencies implement the correct travel business strategy, special market development policies aspects of the development strategy of the markets of the developed areas of rural residents.The novelty of this article is to be able to contact the current hot social issues, and to build a harmonious society, the long-term development of tourism and rural residents travel is presented by combining the developed areas of rural residents travel market development strategy.