Research On The Developpment Strategy Of Fruit Industry In Yongjia County Based On SWOT Analysis

China is the first country with the world's fruit planting area and output.The development of fruit industry in China is in the ascendant,which plays an important role in the development of agriculture and rural economy in China.Yongjia county is the fourth largest county in Zhejiang province,with 970,000 people and 22 towns and streets.The rural economic development in the county is in good condition,but the income gap between urban and rural areas still needs to be narrowed.Yongjia county,widely cultivated in waxberry,grapefruit,orange and so on more than ten kinds of fruit,fruit planting area and yield are also growing,and formed a group of relatively well-known brand of fruit and fruit management main body,The fruit industry of Yongjia county is gradually formed and grow.However,there have many problems in the development of fruit industry in this county in recent years.In order to better play a leading role of Yongjia fruit industry to the development of rural economy,it is necessary to Yongjia county fruit industry development present situation and existing problems of the research,and put forward some countermeasures and suggestions.This paper briefly introduces the general development situation of domestic and overseas fruit industry,comprehensive fruit industry development research,and effective strategies are discussed,the preparation of this research is described in detail,introduces the current situation of the development of Yongjia county fruit industry,and the SWOT analysis on the development of Yongjia county fruit industry,summed up the main five aspects of the difficult problems of Yongjia county fruit industry,namely: the fruit high degree of homogeneity;The orchard production management technology is backward;Low level of industrial operation;The marketing publicity is not enough and the talent team is small.The development strategy of fruit industry in Yongjia county is put forward,namely: Build the famous fruit brand of Yongjia;Formulate technical standards for fruit industry;Forming a fruit industry cluster;Strengthen the fruit industry publicity and improve the talent team system.In addition,the development prospect of fruit industry in the county is also prospected.