Study On Outdoor Advertising Planning And Management In Mianyang

With the continuous improvement of urban modernization process,the development of outdoor advertising is also changing with each passing day.It plays an important role in promoting the market,promoting economic development and promoting the image of the city.But because of the lack of planning and management system,resulting in the city there are many problems in outdoor advertising design effect is low,uneven material,poor safety,put a confusion,especially in the three or four line of the city is more prominent,need to study and formulate corresponding planning methods to control and guide.This paper present the course of study and development at home and abroad of outdoor advertising,outdoor advertising in Mianyang city for the development of the current situation and existing problems,put forward Mianyang city outdoor advertising planning integrity,comprehensive,advanced,safety and timeliness principle;and the Mianyang city outdoor advertising is divided into four zones,the display area,general area,limit setting strict limits set,strictly prohibited areas,formulate zoning governance measures.The final choice of Mianyang City Yuejin Road Historic District is the most representative of the field investigation and questionnaire survey in-depth,proposed outdoor advertising planning and management measures,the whole street advertising density,advertising design,color,lighting light source five aspects.Leap road as a representative of the special period of the industrial culture in the western region has its unique characteristics,regional,as a graduate student thesis to a region of a certain trait research it is necessary to clearly,leap road building period,study is very realistic and strong operability.