Research On Outdoor Advertising Planning And Design Of Nanchang Pavilion On Of Prince Teng Scenic Spot

Outdoor advertising as a tourist scenic area of special construction,not only is the dissemination of information,but also is an important part of the landscape tourism scenic area.Outdoor advertising is the most direct carrier to highlight the charm of the city,and it shoulders the responsibility to create a good image of the scenic spots.Because of the neglect of the outdoor advertising with the planning and design of Pavilion of Prince Teng tourism scenic spots,the outdoor advertising is divorced from the scenic environment.Therefore,how to establish the overall and personalized outdoor advertising and to make Pavilion of Prince Teng scenic area geographical and cultural,and to form the scenic landscape of outdoor advertising,and to create the outdoor advertising with the development of scenic spots higher grade and deeper connotation,which is the challenges of current outdoor advertising planning and design.This paper analyses the forming elements of outdoor advertising of Pavilion of Prince Teng scenic area landscape and the deep relation between the mining area the environment deeply through on-the-spot investigation research and example analysis and summary to the landscape of outdoor advertising as the starting point,starting from the design itself and from the part of landscape architecture,city planning and other related knowledge.According to the problems of outdoor advertising existing Pavilion of Prince Teng scenic area planning and design,and the outdoor advertising planning and design of tourism scenic area into the characteristic elements of regional culture in landscape consciousness,it is to promote public landscape interactive outdoor advertising experience by the whole body and personalized design.This paper hopes that Pavilion of Prince Teng tourism scenic area can bring new the enlightenment to the practice of tourism scenic area planning and design of outdoor advertising through research and the needs of the public.And this paper hopes to establish a good image of the scenic spots to tourists and the outdoor advertising experience rich geographical and cultural characteristics by the more effective way to solve the existing problems of Pavilion of Prince Teng scenic area outdoor advertising planning and design.