An Reserch Of The Relationships Among Dinamic Environment's Technology Update Speed?Market Update Speed And New Ventures' Performance

The development and upgrading of the industry is the process of continuous entrance,exit and growth of enterprises.Entrepreneurship provides growth momentum through its own growth,changing and shaping the ecosystem of the entire industry.From a more macro-economic and social perspective,start-ups have the important meaning of creating wealth,providing employment and promoting social stability.However,the survival and growth of start ups are not natural.How to survive and intensify the fierce market competition has become a common research issue.As a source of competitive advantage,enterprise innovation has played a huge role in today's society.Therefore,how to improve the innovation performance of start-up enterprises has become an important topic.Enterprise innovation strategy can be divided into different types of innovation,this selection of technology innovation and market innovation two dimensions.Under the guidance of the basic theory of resources,this paper realizes that the existence of an enterprise in a constantly evolving environment is crucial to the performance of the environment.This study focuses on the following aspects:(1)the main effect of the technological renewal speed and the market renewal velocity in the dynamic environment on the performance of the startup;(2)the introduction of two variables,the enterprise technology innovation strategy and the enterprise market innovation strategy,Regulatory effect between business performance.The results show that: the speed of technology update is negatively correlated with the survival performance and growth performance of new startup;the speed of market update is negatively correlated with the survival performance and growth performance of new startup;the use of technology innovation strategy can weaken the speed of technology update and the speed of market update The impact of startup performance;the use of market innovation strategy can reduce the impact of technology updates,market updates,respectively,on the performance of startups.The main innovations of this paper are mainly two points: first,the innovation of theresearch object,the existing research on the dynamic environment and performance are mostly concentrated in large and medium-sized enterprises,few focus on start-ups,with innovation in this particular model Enterprise is the target of research is relatively rare;followed by the regulation of variable innovation,the past on the innovation strategy as a regulatory variable is often only a type of innovation strategy,but this article introduces both enterprise technology innovation strategy and enterprise market innovation strategy two variables,It is the enrichment and expansion of past research.