The Study On The E-marketing Strategy Of SS Cosmetics Company

Since the reform and opening up to the outside world in 80 s,the economy has been developing rapidly,and the increasing living standard and consumption level have impelled the Chinese people to enter a higher level of consumption,of which part is the consumption of cosmetics.With the rapid development of Internet,cosmetic online marketing is also facing great opportunities.However,with the maturing of China's cosmetics market,most of the small and medium-sized cosmetics enterprises are facing the dilemma of sales decline and business expansion.However,the way of E-marketing is developing rapidly.Nowadays,China is increasingly open to the outside world.A large number of foreign enterprises have entered the Chinese market and have launched the network marketing effectively.The enterprise mainly retail cosmetics mainly discussed,due to fierce market competition,SS cosmetics company in the new environment changing,the existing network marketing strategy and marketing strategy in the implementation process,there are also falling sales,net sales increased costs and a series of problems,this paper hopes to solve these problems through theory and practice.This paper selects private enterprises SS cosmetics company as the research object of this project,the use of network marketing theory,STP theory,marketing related theory,combined with the detailed data on the company and the actual situation,in-depth study of the current marketing plan on marketing strategy effectiveness.The purpose of this project is to find a network marketing model suitable for small cosmetics enterprises through the case analysis of SS cosmetics company.So that small cosmetics companies can enhance their competitiveness and face continuous growth and development in the face of strong foreign and joint venture cosmetics companies.Firstly,the basic situation and the SS cosmetics company's marketing status quo and existing problems in the background are described,pointed out that the company's current network marketing difficulties and problems need to be solved;and then analyze the external marketing environment of SS cosmetics company and the internal marketing environment,and SWOT analysis,more objective and comprehensive analysis the company's advantages and disadvantages;thirdly,using the established marketing strategy and marketing mix strategy is a comprehensive analysis of the company's current marketing strategy,from the angle of theory analysis of the company existing in the network marketing problems;then,using STP theory to analyze the company's market,correct market positioning of the company then,in accordance with the cosmetics development trend,put forward the SS cosmetics company to integration of various product channels,develop new products,clear and stable The fixed price strategy and the promotion strategy implemented at different stages.Finally,according to the specific problems of SS company,we design the marketing strategy and effective implementation of marketing strategy from the aspects of post functions,business process reengineering,marketing organization and so on,so as to make the strategy effective implementation.