Study On The Benefit Of The Cooperation Game In The Fresh Supply Chain Finance For The Participation Of Third Party Logistics

With the continuous growth of domestic economy in recent years,all walks of life have developed greatly.Among them,the fresh agricultural industry is closely followed by the strong support of national policies and the rapid development of e-commerce.However,rapid development can cause problems in the capital turnover of small and medium-sized enterprises.Ordinary folk lending and the bank credit rationing behavior of funds niche sold production enterprise cannot meet the demand.In order to meet the financing needs of small and medium-sized enterprises,a new type of financing mode-supply chain finance has gradually developed.The emergence of supply chain finance provides an effective solution for the financing difficult problem of enterprises.The main performance is that many small enterprises are difficult to obtain financial financing through normal channels because of their limited self-development.Meanwhile,the large fresh agricultural enterprises in the downstream are of great practical significance because of their better credit qualification and easy access to economic capital.It is of great practical significance to combine them together to form financing model.First of all,we carefully read and summarize the previous scholars about supply chain financial theory,finance theory,related research of fresh agricultural circulation theory and game theory.After that,we analyze the development of fresh agricultural product,the main body of fresh product supply chain,and the financing demand of medium and small production enterprises,and then point out the specific financing mode of supply chain finance in raw fresh product industry.Then,we analyze the current logistics situation of fresh agricultural industry,and based on the development trend of cold chain logistics in the future,construct the financing mode of fresh goods supply chain in which the third party logistics participates.Finally,using the method of game theory to build a fresh agricultural product supply chain benefits of each model,analysis of fresh agricultural supply chain in the main financial cooperative game revenue allocation,and introduces the third party logistics to optimize the model,then use numerical verification,we finally obtain the financial model of fresh agricultural supply chain of third-party logistics in the parties of income distribution more conclusions.By constructing a dynamic game analysis of financing mode andbenefits,it can be seen that the model can effectively solve the problem of the fresh agricultural product enterprises in financing.At the same time,it also points out the direction for further research on supply chain finance.