A Case Study Of Wanda Commercial Real Estate Light Asset Transformation

Accompanied by the ever-increasing real estate tightening policies and the ever-increasing macro-control efforts in recent years,it has brought impacts on China's real estate companies and commercial real estate companies.The traditional heavy asset operation mode,which integrates management,construction and investment,has been unable to obtain sufficient funds under the tightened bank monetary policy.As a result,the light asset operating model with a highly specialized division of labor has become a new direction for real estate companies.Therefore,it is the focus of this paper to explore whether the light asset operating model achieves the improvement of corporate profits.This article first analyzes the concept of asset-light operations,and analyzes the applicability of light and heavy asset operating mode models to distinguish between the two.It is believed that in the current context of economic and policy,the requirements for its own funds are not high and The profitable asset-light model is an effective way for real estate companies to expand and expand.This article selects Wanda Commercial Real Estate with high reputation and representativeness in the industry as a case company and uses cases analysis method,quantitative research method,induction summarization method and other methods to conduct research on the case of Wanda Light's assets transformation and visualize it from the perspective of financial data.In recent years,the company's asset-light operation status,combined with Du Pont's analysis model to analyze the performance of Wanda Commercial Real Estate's asset-light transformation,combined the research data with the development of the company,revealed the contribution of light asset operations to the enterprise,and sought Disadvantages in the operation process,given the corresponding solutions,from small and large,put forward suggestions and expectations for the transformation of China's commercial real estate,explored a transition path suitable for the healthy development of Chinese enterprises,and optimize the business model of China's real estate companies.make a contribution.