The Influence Of Asset Light Model On The Profitability Of Wanda Commercial Real Estate And Its Risk Analysis

With the rapid development of global economy,China’s commercial real estate enterprises have been developing rapidly in recent years,but commercial real estate enterprises have many problems under the traditional operation mode.The traditional commercial real estate operation mode has a single financing channel,mainly from Banks and other financial institutions,and the development of enterprises is restricted.The operation of commercial real estate enterprises requires the reserve of land resources and fixed assets,occupying a large amount of cash.However,under the circumstances of national control and bank restrictions,the cash flow of enterprises is often difficult to operate.When the real estate industry is hot,the competition in the commercial real estate industry is increasingly fierce.Therefore,commercial real estate is in urgent need of transformation,and asset-light operation mode has become the choice of most commercial real estate enterprises.Wanda Commercial Real Estate’s asset-light operation mode transformation strategy in 2015 attracted the attention of the whole industry.As a leading enterprise in China’s commercial real estate industry,its every move will affect the whole industry.Therefore,the asset-light transformation of Wanda Commercial Real Estate is selected as a case study.This article will study of wanda commercial real estate mode,wanda asset light pattern of measures,key research in asset light mode of wanda profit pattern changes,wanda commercial real estate asset light pattern on the influence of profitability,as well as the light pattern of wanda commercial real estate assets risk,and on this basis,this article will put forward wanda in asset light mode and risk coping strategies and optimize the profitability of the solution.