Research On Marketing Strategy Of L Brand In China Market

In the footwear market,China's women's shoes market occupying rate is the largest,fastest growing.As domestic residents living standards continue to improve,gradually improve women's economic capacity,the demand for women's shoes tend to be more fashionable change,diversification.China's women's shoes market scale is larger,the demand is more,is the importance of a number of international brand.At present,China's domestic shoes industry industry competition is intense.Domestic local women's shoes brand is numerous,belle,daphne,day good pleasure,the Fed for women's shoes,brands such as influential on Saturday.Electricity,consumer trends and new products into the influence of Chinese traditional women's shoe giants are experiencing performance fell sharply and entity paving closed reform impact.At the same time,as the women's shoes market segmentation,market presents multi-level competition pattern,in which the market is the main competition in the market.Mid-market commodity economy and comfort,to meet the needs of consumers and comfort to the price,its main competitors for the domestic well-known shoes enterprises.The mid-market is L brand of target market,how to accurately and fully analysis of the Chinese domestic shoes market marketing environment?Chinese consumers have the characteristics of what kind of consumer behavior?How to through effective marketing tool for domestic shoes market share,in the domestic well-known enterprise based on?The solution of these problems is of great significance to L brand into the Chinese market.This study by using 4 r marketing theory,brand marketing theory,studies the marketing status quo of its brand in China market,L L brand market in China is analyzed its macro environment,industry environment and women's shoes consumer behavior characteristics,explores the L brand in the Chinese market its SWOT conditions,is obtained based on the 4 r theory L brand in the Chinese market its associated,reaction,the relationship between strategy and rewards strategy optimization measures.After close union policy on slightly,good traditional marketing channel,a monarch electricity platforms brand straight camp pin drainage way,full use micro letter platforms camp pin the public channel,and large tell xuan force degrees,add product brand impact force;In the countermeasure strategy,we will promote sales activity under the line of gifts and gifts,and promote sales activity on the line of "double eleven".In terms of the policy strategy of customs system,the C RM system was established to complete the management of customs system for customers,improve the quality service of customers,improve the quality inspection quantity of customers,deepen the cross flow of channels,and increase the efficiency of information,information and feedback.In terms of the strategy of return,the products of fengfu are classified as "Internet + personalized customization".Finally,from the perspective of performance appraisal,talent development,network innovation and brand management to strengthen the guarantee.