Research On The Promotion Of The Core Competitiveness Of The VIP Financial Business In Zhangzhou Branch Of China Merchants Bank

Under the modern market economy environment,the sustainable development of enterprises requires that they must have core competitiveness,and the concept of competitiveness of enterprises is born.A company's core competitiveness is reflected in all aspects,including enterprise culture,management system,product quality,technology strength and so on.It is a comprehensive embodiment of strength and can be recognized by the market.If the product is difficult to be emulated by a competitor,it can make the product continue to provide profit for the enterprise for a long time.In the increasingly fierce market competition,an enterprise must constantly improve their core competitiveness,to maintain their long-term competitive advantage,the enterprise can long-term sustainable and healthy development of science and economics,the focus of this is the stage management.Based on the theory of core competence,and other research methods through literature research,case analysis,analysis of the Zhangzhou branch of China Merchants Bank VIP business status and the overall competition situation,Zhangzhou branch VIP financial services to enhance the core competitiveness of the core ability,management ability,core ability and market development ability of the core to enhance the reasonable suggestions in the core governance,so as to enhance the competitiveness of banking guarantee,while boosting the overall rapid development bank.First of all,this paper makes a comprehensive analysis of the theory of core competitiveness and the theory of enterprise strategic management,and deeply expounds the connotation and development status of the VIP financial business,which lays a theoretical foundation for this study.Then the current status of the branch,the status of the core competitiveness of the VIP financial services and the existing problems are comprehensively analyzed,and the basic situation of the core competitiveness of the bank's VIP financial services is fully grasps.And then using PEST,five force model and other related theoretical tools,the macro development environment,industry development environment and regional competition status of the bank VIP banking business are comprehensively analyzed.Then the core competitiveness of VIP financial management in Zhangzhou branch is constructed.First of all,we determine the objectives and principles of the design of the lifting scheme,and then build the core competitiveness.Finally,it points out the methods,feasibility and existing problems of the construction.Finally,it puts forward the countermeasures to enhance the core competitiveness of the VIP financial business in Zhangzhou branch,and mainly puts forward the plan of improving the core management ability,core management ability,core market ability and sustainable development ability.