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Research On The Development Strategy Of Urumqi Bingxin Paper Industrial Co.,Ltd.

Posted on:2018-09-06Degree:MasterType:Thesis
Country:ChinaCandidate:Q NaFull Text:PDF
GTID:2429330551950245Subject:Business management
Abstract/Summary:PDF Full Text Request
As a member of the carton industry.which is lack of attractive in all the industries,Urumqi Bingxin Paper Industry Co.,Ltd.is facing the irrational surge in raw material prices,customer demand for products continue to compete with the international,the company staff turnover rate is high and other grim situation,to ensure the company continued profitability,under the overall strategy of the group company,the implementation strategy and method of the company's development strategy are very important.In this paper,through the analysis of the basic data of the industry,the collection of business data and the latest development information,combined with the premise of the market environment,the use of QC seven ways to analyze the data,highlight the key issues,and then use SWOT method to analysis internal and external factors on the company,to know how all the factors impact on the development of the company.For the inside of company,emphasizing the use of the principle of PDCA cycle in the ISO9001 quality management system,the production site from the people,machine,material,law,for production factors such as control,for personnel training can use nine personality to start,but also encourage employees to self-learning and upgrading,in order to ensure the efficient operation of the company.For the outside of the company,emphasizing provide differentiated targeted services to different customer,and the implementation of strategic alliance or cooperation with the supplier,and ultimately with customers and suppliers to achieve win-win situation.Urumqi Bingxin Paper Industrial Co.,Ltd.needs to use the advantages of the Group to maintain a forward-looking strategic vision,clear their own positioning,sort out the basic issues,do a good job,form the stabilize and high quality and service as a hard power,in order to surpass competitors,expand the number of orders and continue to lay the foundation for profit,in the end,strive to become customers green overall packaging program experts.
Keywords/Search Tags:Carton packaging, Differentiated services, Strategic alliance
PDF Full Text Request
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