Fresh Royal Pavilion Cinemas O2O Business Model Research

With the rapid development of the food and beverage industry,the food and beverage industry is growing rapidly,especially the diversification of sales model.At present,the overall business of food and beverage in the body gradually occupy the dominant position,the size of the expansion of the category,the competition is more intense.In recent years,the rise of O2 O business model,once again brought opportunities to catering enterprises.Catering enterprises can take advantage of O2O's business model advantages,good network platform ordering,payment and delivery services,integration of internal resources and external resources in the Internet,so as to enhance the core competitiveness of catering enterprises.Through the analysis of the domestic electricity supplier O2 O restaurant chain business model,business model and O2 O based on analyzing the application of chain catering industry,highlights the necessity and feasibility of China's catering business development business O2 O business model,and the problems of China's city commercial complex delicacy catering enterprises electricity supplier development mode,put forward relevant the problem of China's city commercial complex delicacy catering business development of the electricity supplier business model O2 O solutions.The Royal Pavilion is located in the city of fresh delicacy Park Lake University in Jiangxi Province,Nanchang City,Jiangxi science and Technology Institute opposite party Sony commercial complex.With modern delicacy "brand diversification,unified management,operation and service standardization,for consumers to create a health food,rich category diversity,selection of independent random environment,stylish and comfortable,convenient dining,affordable prices and the delicacy of heaven."Carry forward the Chinese food culture,and create a healthy and happy life"is the purpose of serving the food court.Based on the creation of food and beverage brands,showing corporate style,is committed to creating a modern city of Nanchang food culture development business card,to promote the healthy and orderly development of local restaurants and specialty food.The Royal Pavilion is a city of fresh delicacy,introduces the present situation of O2 O application in the catering business model,advantages and importance in the food industry to highlight the O2 O mode,analyze the existing problems,and finally puts forward suggestions and Countermeasures to solve the problem.This article is toprovide reference for the catering enterprises in the application of O2O model.