A Social Network Perspective On The Stakeholder Relationship Of Historical District Tourism

During the development of tourism in historic districts,there are problems such as loss of original style,lack of planning and design,commercialization,block hollowing and similar places.It violates the original intention of protecting historic blocks and restricts the sustainable development of historic districts.The main reason is that the interest relationship between stakeholders is not effectively balanced.These stakeholders form a complex and huge relationship network through formal or informal connections,which are constrained by the relational network,and affect the relationship network structure.Therefore,it is necessary to study the relationship between the stakeholders of the historic district tourism.Based on the classification of historical block tourism stakeholders,the paper makes a clear definition and connotation of " the relationship network of historical block tourism stakeholders ".From the interdisciplinary perspective of humanistic geography and sociology,this paper applies the social network analysis method to analyze the structural characteristics of tourism stakeholder relationship network in historical blocks through questionnaire and explore the importance of network actors.The results showed that the whole network is not compact,general interest;the four interest groups,government agencies and neighborhood residents two closely within,tourism enterprises and the pressure group is not much contact,between the four interest groups,government and other stakeholders more,residents and pressure groups are isolated and do not exist in factions,indicating less contact with other stakeholders.Government institutions have the highest centrality,in the center of the network,followed by tourism enterprises,block residents and pressure groups.The two categories of stakeholders which residents and NGOs have higher intermediary centrality,indicating the "media" role in the network.There are many structural holes in the whole relationship network.About middleman,in coordinating the interest relationship between the group and other interest groups and other interest groups,the tourism enterprises can occupy the dominant position and obtain the benefit resources.Government agencies play the most role as liaison people,and mainly coordinate the interest disputes between other interest groups.The resident who participate in tourism as gatekeepers,agents and liaison persons are not much different,which is the window and intermediary of the group's contact with other interest groups.The pressure group takes on the least total number of gatekeepers,agents and liaison people,mainly acting as a liaison person,and coordinating the relationship between other stakeholdersFinally,based on the interview,put forward from improve stakeholder cohesion,network center should pay attention to the interests of fair distribution,enhance the district resident's participation,increase the network number of connection bridge several aspects to solve the relationship between network cohesion has many structural holes low,uneven distribution of interests,the main street edge,in the network the problem.It provides a reference for the sustainable development of the historic district tourism.